Lead Generation Specialist

hace 1 semana

Barcelona, Barcelona, España CG Partners Executive Search A tiempo completo

About the Role

The Barcelona School of Economics (BSE) is seeking a dynamic and results-driven
Acquisition Specialist
to join our Marketing & Admissions Department. You will play a key role in developing and executing student acquisition strategies across digital channels for your assigned program vertical. This position is ideal for a digital marketer passionate about higher education, data-driven strategy, and innovative campaign execution for lead generation.

What will you do?

Acquisition Strategy & Execution

  • Develop and implement digital marketing campaigns across relevant platforms (
    Google Ads,
    Meta,
    LinkedIn,
    TikTok, marketplaces,
    email,
    SEO,
    etc.)
  • Execute strategies for all stages of the marketing funnel: lead generation, nurturing, retargeting, and alumni engagement.
  • Create and manage marketing assets in collaboration with the Communications team (banners, headers, videos, carousels, email templates).

Audience & Market Research

  • Conduct ongoing research to understand target audience demographics, behaviors, and media consumption habits per program.
  • Analyze competitors' acquisition strategies and identify areas for differentiation.

Performance Monitoring & Optimization

  • Monitor campaign performance and make data-driven optimizations to improve ROI, CTR, and conversion rates.
  • Define and track KPIs across platforms and courses/programs (daily/weekly/monthly/yearly reporting).
  • Provide insights and reports to internal stakeholders including management and program directors.

Technical & Analytical Ownership

  • Ensure proper campaign tracking using tools such as Google Analytics 4, SEMrush, Looker Studio, and HubSpot.
  • Manage website acquisition elements: submission forms, CTAs, landing pages, cookie consent, CRO and A/B testing.
  • Ensure CRM integration and accurate data flow for leads and campaign analytics.

Collaboration & Budget Management

  • Collaborate closely with Communications, Admissions, and external agencies.
  • Manage allocated campaign budgets and adjust based on performance insights.
  • Participate in annual forecasts and strategic planning.

Qualifications & Essential Skills

  • 3+ years of experience in digital marketing, preferably in education or performance marketing roles.
  • Proficiency in:
  • Google Ads, Meta Ads, SEO/SEM
  • Marketing automation and email marketing
  • Google Analytics 4, Tag Manager, Looker Studio, SEMrush
  • WordPress and campaign landing page optimization
  • Strong analytical mindset and data interpretation skills.
  • Experience with conversion rate optimization and A/B testing.
  • Ability to manage budgets and generate clear performance reports.
  • Excellent communication and stakeholder management skills.
  • Fluent in English (spoken and written).

Desirable

  • Knowledge of HTML/CSS and WordPress CMS.
  • Adobe Creative Suite (Photoshop, Dreamweaver) or similar design tools.
  • Experience in UX/UI practices.
  • Familiarity with CRM and lead nurturing tools (e.g., HubSpot).
  • Knowledge of AI tools in digital marketing.

What We Offer

  • A collaborative and international working environment.
  • The opportunity to work in a prestigious academic institution.
  • Involvement in impactful marketing projects that directly support education and social advancement. Competitive salary and benefits package.

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