Head of Marketing

M47 Labs is an AI Engineering company focused on providing businesses with the most advanced Artificial Intelligence solutions. Our deep expertise in AI Language Technologies, including NLP and LLMs, enables companies to deploy powerful AI-driven applications that understand, interpret and respond to human language. We partner with global organisations to help them build intelligent products, automate complex processes and scale with confidence.

Join us as we shape the future of applied AI.

About You

We are looking for a strategic, hands-on marketing leader who can build a complete go-to-market engine for a fast-growing AI services company. You understand how to turn positioning, messaging, content and campaigns into measurable revenue impact. You thrive in environments where the narrative evolves quickly and where listening to clients and adapting fast is essential.

You know how to define ICPs, build and test pitches, develop inbound and outbound funnels, and align Marketing tightly with Sales and company leadership. You can operate at both the strategic and execution levels, and you have a strong ability to translate market feedback into decisions around focus, offerings, brand, and pricing.

Strategic Marketing & Positioning

• Define M47's positioning in applied AI and establish a coherent narrative across the organisation.
• Develop messaging frameworks for target ICPs, verticals and use cases.
  
  Collaborate with Sales to refine the pitch based on real-world feedback and deal performance.
• Ensure that the website, content and all external-facing materials reflect a unified and compelling story.

Go-to-Market, Inbound and Outbound

• Design differentiated inbound and outbound strategies that support pipeline creation.
• Build a consistent inbound engine: content, SEO/SEM, events, PR, lead magnets and thought leadership.
• Develop a fully structured outbound playbook, including ICP-specific messaging, sequences and assets.
• Define and track KPIs across the full funnel (MQL SQL Opportunity Client) and optimise continuously.

Offer Design, Packaging & Pricing

• Collaborate with Sales and Delivery to define clear entry-point AI offerings.
• Test and iterate pricing models aligned with value, complexity and market expectations.
• Ensure that services are articulated clearly and consistently across all materials and teams.

Brand, Competition & Trust

• Define competitive landscape and positioning relative to consulting firms, boutiques and AI vendors.
• Build brand awareness in targeted niches, strengthening credibility and differentiation.
• Develop case studies, client stories and content that reinforce trust and authority in the market.

Partnerships & Alliances

• Identify and develop strategic partnerships with technology vendors, consultancies and ecosystem players.
• Support co-marketing initiatives and joint events to expand reach and brand credibility.

Team Leadership & Collaboration

• Manage and develop the current marketing resources, including the internal junior marketer.
• Lead the relationship with the external marketing agency and ensure alignment with strategy.
• Propose and build the future Marketing team structure as the function scales.

• Collaborate closely with the CEO, SLT and Sales team to align priorities, learn from deals and adapt GTM.

• 8–12 years of experience in B2B Marketing, ideally in AI, consulting, data, engineering or technology services.

• Proven experience building and scaling GTM strategies from early stages.
• Strong background in positioning, messaging and storytelling for complex technical services.
• Hands-on experience with inbound and outbound demand generation.
• Experience designing service offerings and testing pricing models.
• Ability to work cross-functionally with Sales, Operations and Leadership.
• Fluency in English required; Spanish is a plus.

Preferred Skills

• Background in AI, SaaS, or professional services.
• Experience using market feedback loops to refine strategy and GTM execution.
• Ability to manage agencies and develop internal teams.
• Strong communication skills with the ability to influence senior stakeholders.
• Analytical mindset with a bias toward experimentation and metrics-driven decisions.

What's In It For You?

• Indefinite contract.
• Office located in the heart of Barcelona.
• On-demand learning budget and continuous training in our industry.
• Comprehensive compensation package including private medical insurance, tax support and flexible remuneration through Cobee.
• A diverse, international and inclusive work environment with 20+ nationalities.
• Access to internal communities and meet-ups.

Diversity & Legal Notice

M47 Labs is committed to fostering a diverse, inclusive and non-discriminatory workplace. Hiring decisions are based solely on qualifications, merit and business needs. For this position, you must hold a valid working permit for Spain (or an EU passport) and be available to work full-time onsite.