Channel Development Manager

ABOUT TENNANT

At Tennant Company, we don't just make cleaning equipment—we create solutions that make the world cleaner, safer, and healthier. For over 150 years, innovation and sustainability have been at the heart of everything we do, helping businesses across the globe achieve more with less impact on the environment.

Joining Tennant means joining a global team driven by purpose. With operations, manufacturing, sales, and service in multiple countries, your career can take you further than you ever imagined. Here, your ideas matter, your growth is supported, and your work makes a real difference.

Shape the future of clean with us.

Are you ready to make an impact across EMEA by turning strategy into action and data into growth?

We're looking for a passionate and analytical
Channel Development Manager (marketing)
to support our growth by turning strategy into action and improving sales efficiency through smart marketing coordination. You'll play a key role in driving
lead acquisition, partner development, and customer engagement
— shaping how we grow our business across Europe, the Middle East and Africa.

Your Mission

Reporting to the
Customer Experience & Channel Development Senior Manager EMEA
, you will work closely with:

• Local
  Sales Leaders
  and
  Commercial Teams
• The
  Product Management
  ,
  Customer Experience
  , and
  Global Marketing Operations
  Teams

You will also have a
dotted-line leadership
over the
local Business Marketers
in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.

Your mission: Coordinate and execute
marketing activities
aligned with the strategy and support
sales enablement
and
channel development
through targeted marketing initiatives.

What You'll Do

Lead Generation & Channel Development

• Create and execute
  comprehensive lead generation strategies
  tailored to each EMEA market.
• Drive lead acquisition through
  multi-channel campaigns
  : inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.
• Leverage CRM data
  (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.
• Support
  indirect business growth
  through programs such as the Dealer Program — defining criteria, benefits, and performance metrics.
• Manage third-party agencies and suppliers to ensure flawless execution and continuous optimization based on KPIs (Conversion Rate, CPL, ROI, etc.).

Product Launch Excellence

• Make every product launch stand out with targeted
  communication materials
  , impactful
  go-to-market campaigns
  , and
  lead generation plans
  that enhance awareness and drive conversion.
• Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.

Customer Engagement

• Design and execute
  customer engagement initiatives
  (webinars, events, digital campaigns) — before, during, and after the event.
• Bring creative ideas to boost customer interaction and strengthen brand loyalty.
• Monitor qualitative and quantitative results to measure impact and ROI.

Sales process efficiency

• Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.
• Leverage CRM data
  (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.

What You Bring

• Proven experience in
  marketing operations, product marketing, or customer engagement roles.
• Strong knowledge of
  CRM systems
  , especially
  Microsoft Dynamics
  .
• Analytical mindset
  with the ability to turn data into actionable insights.
• Excellent communication and influencing skills
  across cultures and stakeholders.
• Strong
  project management
  and
  cross-functional leadership
  abilities.
• Fluent in
  English
  and
  Spanish
  (both required).
• Proficiency in at least
  one additional EMEA language
  is a strong plus.

Why Join Us

• Work in a
  multicultural environment
  where innovation meets purpose
• Lead and inspire
  a network of local Business Marketers
  across EMEA
• Be part of a team that values
  collaboration, creativity, and continuous learning
• Play a pivotal role in shaping the
  future of customer and channel engagement
  across EMEA
• Hybrid work model, competitive package, and real opportunities for growth