Product Marketing Manager

Responsibilities
About the team:

The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.

As a Product Marketing Manager, you will lead go-to-market for advertising solutions. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment.

An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.

Requirements

• Own products GTM and adoption for all of TikTok's advertising solutions

• Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements

• Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team

• Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations

• Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

• Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy

• Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions

Qualifications
Minimum Qualifications:

• Extensive experience working within media in a marketing or product marketing capacity (4+ years of experience)

• Strong knowledge of media sales and marketing processes

• Strong knowledge of the local market and agencies ecosystem

• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

• Excellent communication, presentation and analytical skills.

• Customer service orientation and experience working in a client facing capacity

• A commercial mindset with a history of delivering against stretching performance goals.

Preferred Qualifications:

• Travel, Finserv, Lead Generation industry expertise

• Performance marketing expertise

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​