Country Lead Spain

OUR PURPOSE AT PLANCRAFT
Building the backbone of European trades together – with AI-first software.
We're not just building software – we're on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we're scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT
As our Country Lead Spain, you will build plancraft's Spanish business from the ground up — not by following a ready made playbook, but by creating one. While a local BDM has already unlocked early traction and first market signals, the real challenge now is to turn those learnings into a scalable, trusted, and distinctly Spanish growth engine. You will define how plancraft shows up in the market, build and lead the first local team, and make the critical calls on where to focus, what to test, and what to double down on. Acting as a founder of our Spanish business, you will carry full ownership for turning insight into execution — embedding plancraft deeply into Spain's trades ecosystem and laying the foundation for long term, sustainable growth.

As we build our presence in Spain, we plan to open a local office in either Madrid or Barcelona. This role is expected to be office based at least three days per week, with close collaboration across teams — especially with our colleagues in Hamburg, Germany.

Your Responsibilities

• Lead the market entry and scale-up: You take full ownership of Spain's commercial trajectory — setting strategy, defining priorities, and driving execution across acquisition, onboarding quality, retention, and revenue motion. You build the engine that transforms early learnings into repeatable growth, and ensure Spain reaches scale fast with a strong, trusted market position.
• Shape the local playbook and GTM motion: You translate customer insights into messaging, segmentation, pricing hypotheses, and channel bets. Together with HQ, you adapt our GTM playbook to Spanish realities while maintaining high brand and quality standards — ensuring plancraft feels truly local without becoming a silo.
• Build the first local GTM team: You recruit, onboard, and develop the first hires in Sales, CS, and Marketing, shaping a high-ownership, low-ego, execution-driven culture. You establish the operating rhythm, create clarity in ambiguity, and ensure every role contributes directly to customer value and growth.
• Drive local trust and market credibility: You build the foundations for long-term adoption: customer advocacy, local partnerships, creators, media presence, and success stories that generate trust at scale. You make plancraft visible, respected, and recommended within the ecosystem.
• Operate hands-on where needed: You step into gaps when they appear — running demos, onboarding customers, supporting local copy, or pushing early partnerships. You embrace the 0→1 builder mode, ensuring nothing slows down progress and that the business grows with operational excellence from day one.
• Prepare for local incorporation and future P&L ownership: You support all steps toward establishing a future Spanish entity, including early cost management and local operations. Over time, you transition into managed P&L responsibility with budget ownership, margin focus, and a growing team.

YOUR PROFILE
Must-Haves

• Experience building or scaling a B2B SaaS business for SMB customers, with exposure to product-led or small-ACV go-to-market models.
• A collaborative, entrepreneurial mindset, with the ability to create clarity, prioritize thoughtfully, and move forward in new-market situations.
• Strong hands-on commercial experience, with confidence in customer conversations, sales processes, and early operational topics.
• Analytical and commercially grounded, able to make data-informed decisions around pricing, funnel performance, and growth priorities.
• Proven people leadership experience, including hiring and developing small cross-functional teams while fostering trust, ownership, and sand shared accountability.
• Spanish language proficiency at C1/C2 level

Nice-to-Haves

• Exposure to the Spanish SMB, construction, or trades ecosystem.
• Experience launching or scaling a country or regional operation in a SaaS environment.
• Familiarity with localized marketing, partnerships, or brand building in Spain.

WHY PLANCRAFT?

• Team Spirit: We're driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You're encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you're empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You'll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
• International Environment: We're becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

Please submit your application documents in English.
About Us
We're
#stoked
to shape the future,
#together
as a team, and
#humble
in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page .

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you're excited about our mission but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we're looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here . If you need adjustments or flexibility at any stage, please don't hesitate to let us know — we'll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.