Global Production Data Lead

Job Description

Partners in creative production. We bring assets to life at speed and scale across languages, channels & cultures.

We are looking for a Global Production Data Lead (AI, Automation & Operations Intelligence) with proficiency in English to join our global team.

The candidate will be responsible for designing, implementing and governing all data, analytics and performance tracking across Craft's worldwide content production ecosystem. This role owns the metrics and insights generated from GenAI platforms, automation tools, workflow systems, DAM/PIM infrastructures and production pipelines, turning them into actionable intelligence that fuels operational excellence, scalability and continuous improvement. Key tools include: ChatGPT Enterprise, Claude, Gemini, Microsoft Copilot, Adobe GenStudio, Midjourney, Runway, and Firefly. Metrics tracked include model efficiency, content quality outputs, prompt performance, cost per generation, and productivity impact.

The Global Production Data Lead will partner closely with operations, creative, engineering, product, and account teams to ensure data accuracy, workflow efficiency, and consistent reporting across all hubs and studios worldwide. The candidate will also support hubs in interpreting dashboards and metrics, integrating insights into workflows, and elevating AI and automation maturity.

YOU WILL DO:

• Build centralized dashboards that consolidate data from workflow tools, DAM/PIM systems, production and creative platforms (e.g., Adobe Workfront, AEM, Figma, , CGI platforms). Produce global reports on operational health, AI adoption, automation ROI, cost savings, and hub performance comparisons. Automate reporting pipelines wherever possible using AI and BI tools.
• Track, interpret and communicate performance metrics from GenAI, automation tools, workflow platforms (e.g., PM systems) and DAM/PIM ecosystems.
• Partner with Creative, Production, Engineering and Operations teams to ensure data accuracy, workflow efficiency and process feasibility.
• Develop governance standards for data quality, reporting and performance measurement.
• Identify inefficiencies, patterns and opportunities for improved automation, scaling and resource optimization.
• Support the integration of AI models, automation tools and predictive analytics into production pipelines.
• Create prototypes and proof-of-concepts that demonstrate how data and AI can improve speed, quality and cost efficiency.
• Collaborate globally with regional hubs to ensure consistent methodologies, reporting practices and operational visibility.
• Manage multiple initiatives simultaneously, ensuring high-quality outputs, timelines and stakeholder alignment.
• Perform other duties as assigned.
• Promote a data-first culture, transparency, accountability and responsible AI usage across teams.

EXPERIENCE:

• 5–8 years of experience in data analytics, operations intelligence, digital production, or a hybrid role in a global content environment—preferably in creative, media, or global production environments.
• Proven experience with GenAI tools and integrating their usage data into analytics frameworks.
• Experience tracking and analyzing automation pipelines and workflow metrics (Make, n8n, Workato, Asana, Jira, Google Workspace/MS365).
• Strong knowledge of data visualization tools (Power BI, Tableau, Looker, BigQuery, Snowflake, Airtable Interfaces).
• Experience creating automated data pipelines and API-based integrations.
• Hands-on experience in tracking KPIs for operational performance, production efficiency, quality outputs, and AI adoption.
• Experience working with workflow tools, DAM/PIM systems, automated pipelines, and production platforms.
• Ability to manage complex data ecosystems and present insights to senior stakeholders.
• Understanding of global production workflows, delivery requirements, and SLA metrics.
• Experience collaborating with multidisciplinary teams (creative, technical, operations, engineering, product).

PROFILE OF THE CANDIDATE:

• Proactive, curious and deeply analytical, with a strong problem-solving mindset.
• Able to turn complex data into clear, actionable insights that drive decision-making.
• Highly organized, structured and detail-oriented.
• Comfortable working independently and in cross-functional teams.
• Excellent communication skills, written and verbal.
• High level of English (written and spoken).
• Passionate about innovation, automation and scalable workflow solutions.
• Comfortable navigating ambiguity and designing new processes from scratch.

WHAT WE OFFER:

• Indefinite contract.
• Competitive salary, negotiable according to experience.
• 23 working days of vacation (+ 2 long weekends of your choice).
• Your birthday off
• Incorporation into a multinational company with high professional, economic and financial solvency, leading innovative and large-scale projects.
• Hybrid model.
  

ABOUT CRAFT:

To achieve success in the world of global adaptation and production, you need more than just clear processes and smart technology — you need true craftsmen and women: people who care deeply about their clients' brands and who work tirelessly to drive maximum cost savings while ensuring each brand's story remains impactful as it travels around the world.

Craft currently employs over 1000 full-time employees, operating in 120 countries with hubs in 17 strategic locations, specializing in broadcast/video production, print production, digital production and global translation.

While wholly owned by McCann Worldgroup, Craft has been purposely established as an independent company within the Interpublic Group of Companies.

• McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its forms. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If you have a disability, please let us know what adjustments you may need during the recruitment process to perform your best.