Senior Product Marketing Manager, Active

Descripción
At Sage, we're here to knock down barriers so everyone can thrive, our customers, our partners, and our people. We empower millions of businesses around the world with innovative technology that makes accounting, HR, payroll, payments, and more effortless.

And now, we're on the lookout for a Product Marketing Manager, Iberia who's ready to help bring our AI-first solutions to life for Iberian customers.

This is your chance to play a key role in shaping how Sage shows up in the Iberian market, defining how we talk about our products, connect with our audiences, and drive growth. You'll be the bridge between our global product strategy and the unique needs of Iberian businesses, ensuring that every message, campaign, and launch feels local, relevant, and impactful.

As our Product Marketing Manager for Iberia, you'll take global positioning and turn it into something that truly resonates with local audiences. You'll craft compelling messaging, tailor go-to-market strategies, and create powerful stories that show how Sage's solutions make a real difference to businesses across Iberia.

You'll work closely with our sales, marketing, and partner teams, giving them the insights, tools, and materials they need to win in the market. Whether it's a new product launch, a campaign, or a strategic initiative, you'll make sure our story lands with clarity and confidence.

You'll also keep your ear to the ground, gathering market intelligence, customer insights, and competitor data to ensure our strategies are sharp, relevant, and always one step ahead. Acting as the voice of the Iberian customer, you'll help influence product direction and ensure we're delivering real value where it matters most.

Location - Hybrid, 3 days per week from our Barcelona office.

Responsabilidades principales
What Will I Be Doing?

In this role, you'll lead product marketing activity across Iberia, from launch and adoption through to long-term engagement. You will:

• Own and lead all aspects of product activation, including market launches, customer engagement, and adoption.
• Develop and champion localised messaging frameworks and value propositions tailored to accountant personas.
• Define and optimise the end-to-end customer journey, driving product-led growth and retention.
• Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement.
• Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others.
• Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy.
• Shape commercial models, pricing, and packaging to ensure local relevance and differentiation.
• Contribute to vertical strategies for segments such as embedded services and digital transformation.
• Represent the voice of the Spanish and Portuguese accountant, influencing global strategy and product roadmaps.
• Build visibility and trust within the local accountant community, acting as a recognised advocate for Sage.

What We're Looking For

We're seeking a strategic, hands-on marketing leader who thrives in dynamic, cross-functional environments. You'll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia.You'll have proven senior experience in Product Marketing, Go-to-Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You're commercially minded, data-driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You'll be a confident communicator and storyteller, capable of influencing at senior levels and bringing teams together under a clear vision. Above all, you're passionate about empowering accountants and driving market success across Spain and Portugal.

At Sage, we offer you an environment where you can grow professionally without compromising your personal well-being. Our benefits package is designed to provide stability, flexibility, and balance:

• Flexible benefits: exchange part of your salary and make tax savings on health insurance, meal and transport vouchers, childcare, and training.
• Well-being: Free access to the Calm app (for up to 5 users), 24/7 counselling, and emotional support from our Healthy Mind Coaches. We also offer self-care and parenting resources through the Cleo app.
• Flexible working: flexibility of working one hour in, one hour out, shortened workdays on Fridays and during the summer, and the opportunity to work from over 40 countries for up to 10 weeks per year through our Work Away program.
• Annual leave: 23 working days of vacation, 5 paid days per year for volunteering, and 5 additional paid days annually for personal or professional development.
• Extended leave: 7 extra days of maternity leave and 5 extra days of paternity leave, on top of the legal allowance, available after one year of service.
• Financial support: Life and disability insurance, salary advances of up to 3.5 times your net monthly pay, a €300 net marriage bonus, and access to Sage's employee stock purchase plan at a discounted rate.

Health and Safety Responsibilities

• Fostering the safety culture, by leading with your own example.
• Following established safety procedures and reporting potential hazards promptly helps maintain a secure and efficient workplace.
• Participating in safety training sessions and adhering to preventive guidelines and procedures, the objective is minimizing risks and protecting yourself and the rest of your colleagues.