Media Activation Specialist

About Making Science

Making Science is an international digital acceleration company with over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world's premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing Companies 2023. Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We've joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Our team is composed of digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.

Making Science is People Centric, and we actively bet on our employees We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person's contribution is essential to achieve our success. Do you want to be part of this great family?

In Media Planning & Activation, we don't just manage ad spend; we fuel our clients' business engines. We specialize in connecting brands with high-value audiences across the entire digital landscape—from search and social to programmatic and beyond. 

Our mission is to deliver the right message to the right person at the decisive moment. We achieve this through a relentless focus on. Data-Driven Strategy: We map every touchpoint of the customer journey to build intelligent, forward-thinking media plans. Technological Edge: We leverage cutting-edge technology to optimize every dollar spent, ensuring peak performance and efficiency. Powerful Measurement: We transform data into intelligence, linking our actions directly to your business results.

Our team is our greatest asset. We are a collaborative force of strategic thinkers and activation experts who are passionate about solving problems and driving success. We challenge ourselves and each other daily, believing that personal growth and winning for our clients go hand in hand.

You will be the direct point of contact for the client. You will gather the brief, deeply understand business objectives, and translate them into effective, integrated media plans.

You will design, develop, and execute direct media plans incorporating both Online (Digital, Social, etc.) and Offline (TV, Radio, OOH) channels. You will propose innovative strategies to achieve client KPIs, especially in Branding.

You will be responsible for the buying, monitoring, and active optimization of ON and OFF campaigns. You will implement real-time strategic adjustments to ensure maximum performance and defined objective fulfillment.

You will conduct research on market trends, the media ecosystem, audience behavior, and competitor activity. You will use this data to generate relevant insights that inform strategy and decision-making.

You will negotiate rates and agreements with media partners and vendors to secure the best proposal for our clients. You will coordinate closely with internal Account, Planning, and other teams to guarantee the seamless execution of 100% integrated campaigns.

You will control the correct imputation of media investments and ensure the proper administrative management of Insertion Orders (IOs) and vendor contracts.

You will prepare detailed and executive performance reports, analyzing results and providing clear strategic recommendations for future activations.

Explore and apply tools based on Artificial Intelligence (AI).

A minimum of 3-4 years of demonstrable experience in media planning, buying, and execution, with expertise in Branding campaigns.

Experience and strong understanding of ON and OFF channels (TV, OOH, Radio, Digital, Branded Content, etc.), with the ability to identify the strengths of each medium and its specific audience.

Advanced proficiency in Excel and PowerPoint for analysis, strategy presentation, and reporting.

Demonstrable experience with planning and insights tools (e.g., Kantar, Infoadex, Mosaico, IOPE tracking, GFK) and digital measurement platforms (Google Analytics, Data Studio, or similar).

High level of English (C1/B2), valuable for communication with international clients or partners.

Ability to translate a brief into a comprehensive strategic plan, demonstrating a solid understanding of key Branding KPIs (reach, awareness, affinity, etc.).

Soft Skills: Strong analytical, organizational, and communication skills. Ability to work collaboratively in dynamic environments, coupled with high attention to detail and a proactive attitude.

Perks of joining us

We give you complete stability with an indefinite job contract.

We offer a fixed salary according to your worth and experience, plus a performance based bonus.

Get the most out of your salary with our Flexible Payment Plan (Restaurant Ticket, Transportation Ticket, Day Care Ticket, and Medical Insurance).

Do you know someone that fits in Making Science? Refer him or her, and you can get a bonus if they're hired

Feedback is part of our day to day lives. We recognize a job well done through a continuous feedback model.

The opportunity to meet our international team with our Ambassadors Program.

We care about a healthy work-life balance. You can count on having flexible working hours and one day a week where you can work from home.

You will never stop learning with us: subsidized training, free language classes, learning capsules, an e-learning platform, and many more.

Pack your bags You'll have 23 vacation days, plus 24th, 31st of December and San Publicito are off, and we have afternoons off on the eve of national holidays.

Work comfortably and follow your own style, because we don't have a dress code.

We know how to have a good time

Never go hungry with our free daily fruit and our vending machine card

Take a break on our terrace, play foosball, darts, or PlayStation

Be a part of a young, adventurous, and professional team, with people you'll grow fond of