Global Media Campaign Specialist

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.  

More about the role

This is an exciting job opportunity for you to light the way as a Global Media Campaign Specialist in Madrid with Signify.

As a Global Media Campaign Specialist, you'll be responsible for working within the Global Media Hub team and our external global paid media agency, ensuring that we strive for high-quality traffic from paid channels to drive sales. You will work with other digital marketing operations experts such as CRO, SEO, web specialists, CRM campaign specialists and insights managers.

You will play a key role in enhancing brand visibility and sales across markets. In this role, you will support media planning, execution, and optimization to ensure impactful brand and performance campaigns for our consumer brands.

We're looking for a motivated, detail-oriented professional eager to contribute to global media strategies and drive brand growth.

• Responsible to co-creating, designing, and executing the paid campaign strategy​ based on campaign objectives and targeted audiences, in collaboration with the Global Media Campaign Manager and rest of the Global Media Hub.

• Support on budget strategy and channel allocation, ensuring alignment among markets, agency, and leadership team. Ensure correct campaign KPIs and targets are set, and correct tagging is in place.

• Work with Local Markets to optimize central strategy and translate/localize to market needs.  

• Ensure Consistency in Media Deployment: Work closely with regional teams to align brand messaging and media strategies across all channels. Co-create toolkits & playbooks to be deployed to markets.

• Co-create the brief with the Media Campaign Manager and coordinate with extended teams to ensure the paid media brief is in line with requirements, guidelines and best practices. 

• Manage Campaign Tracking and Reporting: Monitor campaign performance, gather insights, and support the optimization of media investments.

• In collaboration with Marketing Insights & Performance and the Global media agency, collaborate on reviewing campaign performance and ensure previous campaign learnings and insights are applied to future campaign planning. 

• Coordinate with Agencies and Internal Teams: Facilitate smooth collaboration between global marketing, media agencies, and local market teams.

• Support in defining A/B tests and its execution, optimization, and improvement. 

• Stay Updated on Media Trends: Keep track of industry developments and emerging media opportunities to continuously improve strategies.

More about you

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

• 5-7 years of paid media experience. Focus on digital performance marketing.

• Degree in marketing, communications, or business.

• Language required: English (fluent written and spoken - B2 to C1).

• Full funnel strategy and media planning experience, ideally in a global or multi-market role.

• Experience developing, operating, analyzing & optimizing digital paid media campaigns.

• Detail-oriented and comfortable managing campaign data, performance metrics, and reporting. Deep analytical skills. 

• The ability to clearly articulate and defend media recommendations and results to team members and management, aligned with agreed campaign objectives & KPIs.

• Hands-on use of all digital paid media platforms & channels (search, programmatics, social, email marketing...), including the relevant ad tech platforms.

• Knowledge of paid media formats per channel (specifications & use cases).

• Full understanding of integrated marketing experience and the role digital plays in consumer journeys. 

• Strong communication and coordination skills, with the ability to work across teams and markets.

• Proactive, eager to learn, and adaptable in a fast-paced, international environment.

• Google SEA certifications, Meta, TikTok & Pinterest Certifications, Adobe Analytics experience are a plus. 

If you're passionate about media and technology, we'd love to hear from you.

Everything we'll do for you

You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light the way.