Head of Marketing Acquisition

hace 1 semana

Madrid, Madrid, España FeverUp A tiempo completo

The Marketing Team is one of the biggest teams at Fever, and it's why they provide services to almost every single department. Through data and research, their work is to design, develop, execute, and analyze compelling 360º marketing campaigns that inspire our community to discover the best their cities have to offer.

Some of the teams within the marketing department are Acquisition, Growth, Category Management, CRM, Social Media, Content, or Creative Optimization.

About the Role:

We are seeking a Head of Acquisition Marketing Strategy to lead Fever's global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You'll manage millions of dollars in annual media investment, lead a large cross-functional marketing organization, and take full ownership of P&L performance.

This position requires a combination of strategic vision, data-driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.

Key Responsibilities:
Strategic Leadership
Define and execute Fever's global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.Performance Marketing & Innovation
Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.Drive data-driven decision-making through advanced measurement, attribution modeling, and automation.Lead creative experimentation and personalization strategies to improve conversion and lifetime value.Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.Team Leadership
Build, mentor, and scale a world-class acquisition marketing organization.Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence.Collaborate with cross-functional leaders in Growth, Creative, Product, Data, CRM, etc to ensure integrated growth initiatives.Operational Excellence
Manage strategic relationships with major partners and ad platforms.Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.Implement frameworks for continuous testing, performance tracking, and ROI optimization.About You:
10+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.Proven success managing nine-figure marketing budgets and delivering measurable business growth.Deep expertise in paid media strategy and data-driven optimization at scale.Strong command of attribution, experimentation design, and performance analytics.Track record of P&L ownership and driving profitability through efficient investment.Inspirational leader capable of managing large teams and fostering a high-impact culture.Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.Passion for culture, live experiences, and technology.Benefits & Perks:
Opportunity to have a real impact in a high-growth global category leaderExcellent working conditions with a location in the heart of the Madrid scene.40% discount on all Fever events and experiencesHome office friendlyGreat work environment with a young, international team of talented people to work withHealth insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee.Wellhub MembershipEnglish and Spanish LessonsWe have free food, drink and fruit at the officePossibility to receive in advance part of your salary by Payflow

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