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AWWG Head of Consumer Marketing for Hackett and Façonnable
hace 3 semanas
Who We Are...
At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality
The project
The
Head of Consumer Marketing
will lead and manage 360 Marketing strategies and initiatives for Hackett and Façonnable. Will be responsible for driving consumer loyalty, increasing brand awareness, and driving sales through innovative programs. The ideal candidate will have a passion for fashion, a deep understanding of consumer behaviour, and a proven track record of executing successful marketing campaigns and analytical is key.
What will the role entail?
- Define and execute the 360° brand strategy across all consumer touchpoints to drive awareness, consideration, and sales.
- Lead all consumer acquisition and retention initiatives, including trade marketing, in-store activations, events, and loyalty programs.
- Oversee seasonal media planning (incl. OOH), brand partnerships, and relationships with agencies and commercial partners, ensuring global consistency with local adaptation.
- Analyze consumer data and market trends to optimize strategies, manage budgets, and assess ROI.
- Manage and develop a team of 5, providing guidance and presenting performance insights and recommendations to senior management.
What do we offer?
- Great international working environment.
- Corporate Offices in Madrid with canteen and parking available.
- Flexible working hours.
- Remote Work on Fridays.
- Flexible benefits.
- Discount on the brands of the Group.
Requirements
- 6+ years of experience in marketing, brand management, or trade marketing within retail, fashion, beauty, or luxury environments.
- High level of Spanish and English (min. C1), both spoken and written. French and/or German is a plus.
- Strong command of Microsoft Office and Google Workspace. Solid project management skills and experience managing multiple initiatives simultaneously.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Strong analytical mindset, with excellent organizational skills and high attention to detail.
- Ability to work under pressure, managing multiple deadlines in a fast-paced environment.
- Excellent communication, team management, and stakeholder management skills. Passion for fashion, marketing, and innovation.
The legal entity responsible for this hire is Pepe Jeans S.L.
