Alliance Manager

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for an Alliance Manager.

Key Responsibilities

Strategy and Governance

• Define and execute the strategy for managing relationships with technology partners, aligned with the company's commercial plan and growth objectives.
• Negotiate and coordinate annual Business Plans with partners, including pipeline targets, revenue goals, certifications, marketing funds, and KPIs.
• Ensure proper alliance governance: meeting cadence, joint pipeline reporting, initiative tracking, and action plans.
• Guarantee continuity and effective execution of agreed initiatives, avoiding loss of opportunities after executive-level partner meetings.

Executive Relationship and Positioning

• Manage executive-level relationships with Partner Account Managers, sales leaders, and regional partner executives.
• Act as a trusted advisor for both partners and internal teams.
• Anticipate risks, organizational changes, or shifts in partners' strategic priorities (reorganizations, new market focuses, verticals, or industries).
• Represent the company in partner ecosystem forums, events, and strategic programs.

Business Growth and Co-Selling

• Prioritize strategic accounts and sectors in collaboration with BDMs, Client Partners, and Practice Leads.
• Drive co-selling initiatives and joint commercial collaboration with partners.
• Maximize partner-sourced pipeline and revenue generation.
• Identify opportunities to participate in high-impact strategic programs, certifications, and funding initiatives.

Internal Enablement and Activation

• Drive internal alignment and activation across sales, presales, delivery, and marketing teams around shared partner objectives.
• Train and support BDMs and Client Partners on best practices for partner collaboration and effective use of partner ecosystems.
• Provide expert knowledge of processes, programs, and internal dynamics of key technology partners.

Visibility and Differentiation

• Strengthen the company's visibility within partner ecosystems through active participation in programs, working groups, and events.
• Position the company as a differentiated, high-value partner, leveraging credibility and recognition within partner networks.

Required Experience

• 8+ years of experience in partner management, alliances, business development, or strategic sales within the technology or consulting sector.
• Proven experience managing strategic relationships with major technology partners, including Salesforce.
• Strong background in co-selling models, partner-led pipeline generation, and joint go-to-market strategies.
• Demonstrated ability to operate at executive level, influencing senior stakeholders both internally and externally.
• Experience defining and executing partner business plans, including revenue targets, pipeline management, and KPI tracking.
• Solid understanding of enterprise sales cycles, complex deal structures, and multi-stakeholder environments.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to work cross-functionally with sales, marketing, delivery, and leadership teams.
• Fluent English required; additional languages are a plus.

What do We offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
• Home Office.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.

Client satisfaction is at our core (rating: 4.9/5), and we've been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

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