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PR Manager

hace 1 día

Madrid, Madrid, España Vivo Tech GmbH A tiempo completo

Job Title: PR Manager, Europe Region (Flagship X Series Focus)
Location: Madrid, Spain (with frequent travel)
Employment Type: Full-time

Overview
vivo Europe Marketing is seeking an experienced and execution-driven PR professional to lead the development and implementation of PR strategies for vivo's flagship X Series across Europe. The role will focus on media relations, large-scale event planning, and cross-market collaboration. The ideal candidate will demonstrate strong project management and cross-cultural communication skills.

Key Responsibilities

Strategy & Planning

  • Develop annual PR strategies and product launch communication plans for the X Series, ensuring alignment with global guidelines
  • Establish standardized regional PR processes covering media management, event execution, and crisis response
  • Conduct regular analysis of competitor activities and market trends to inform strategic adjustments

Media Relations & Event Management

  • Plan and execute regional media events, including:
    Press conferences, product experience events
    Media interviews, roundtables, and in-depth engagement sessions
  • Manage end-to-end event execution:
    Conceptualization and program design
    Preparation of media materials and keynote presentations
    Media invitation and hospitality planning
    On-site execution and post-event follow-up
  • Build and maintain relationships with key European media outlets; regularly update media databases

Content & Communications

  • Oversee the production of regional PR content to ensure message consistency and quality
  • Develop standardized communication toolkits for multi-market use
  • Monitor media coverage and sentiment analysis; produce regular performance reports

Collaboration & Coordination

  • Serve as a bridge between global HQ and local European markets to ensure efficient information flow
  • Coordinate internal and external resources, including integrated marketing teams, project groups, and media partners
  • Support local market teams in resolving challenges related to localized execution

Qualifications

Must-Have

  • 5+ years of PR experience in the technology industry, preferably with mobile or consumer electronics brands
  • Proven experience managing cross-market PR projects in Europe
  • Excellent written and verbal communication skills in English and Chinese
  • Hands-on experience in planning and executing media events
  • Willingness to travel frequently within Europe and to China

Preferred

  • Previous experience with other mobile brands
  • Proficiency in additional European languages
  • Strong existing network within tech media
  • Practical experience in crisis management