Go-to-Market Lead

hace 1 semana

Ronda de Sant Pere Barcelona Barcelona Spain Yuma AI A tiempo completo

POSITION OVERVIEW:

Based in Europe - Barcelona office or fully remote or alongside the GTM team in Dublin.

We're looking for a Go-to-Market Lead to own and scale Yuma's GTM function as we continue our rapid growth. We grew ~10–15% month-over-month throughout 2025 and are on track to reach and surpass $10M ARR.

Our commercial foundation is already strong:

  • Two sales teams (EU & US)

  • Account Management and Customer Success fully in place

  • A solid GTM generalist already executing day-to-day initiatives

What we're looking for now is a senior GTM owner who can take full accountability for MQL delivery end-to-end, provide strategic direction, and coach and scale the existing GTM function.

You'll work closely with the Founder, Sales, Product, and Success teams, leading the GTM function and managing a strong GTM generalist who brings deep experience at Yuma..

KEY RESPONSABILITIES:

  1. Own MQL delivery & GTM execution (top priority):

  • Own MQL targets end-to-end, with clear accountability for volume, quality, and consistency.

  • Deliver a predictable flow of sales-ready leads, fully trackable and attributable.

  • Execute GTM initiatives across outbound, paid, SEO, landing pages, email, retargeting, and any channel that proves effective.

  • Design and run experiments, iterate quickly, and turn what works into repeatable systems.

  • Build scalable lead generation, scoring, and conversion workflows.

  • Own and optimize HubSpot as the GTM system of record (data quality, attribution, reporting).

    2. Be data-driven and execution-focused:

  • Own GTM performance metrics end-to-end (MQLs, pipeline contribution, revenue impact).

  • Define KPIs, dashboards, and reporting, and deliver consistently against them.

  • Set and maintain a strong execution tempo across GTM initiatives.

  • Use data to prioritize, course-correct, and balance speed with rigor.

    3. Own positioning, brand, and messaging:

  • Develop a deep understanding of Yuma's product, customers, and use cases (brands & retailers).

  • Own positioning and messaging across channels to maximize conversion.

  • Translate a complex, AI-driven product into clear, compelling merchant value.

  • Partner with Sales on enablement assets (decks, one-pagers, case studies, videos

    4. Leverage AI at a high level:

  • Use AI extensively to accelerate execution, creativity, and analysis.

  • Build structured, production-grade AI workflows (beyond basic ChatGPT usage).

  • Combine AI with automation and no-code tools to increase velocity without sacrificing quality.

    5. Build and lead the function:

  • Act as the clear owner of the GTM function.

  • Lead, mentor, and grow a small team over time.

  • Set direction and standards while remaining hands-on when needed.

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