Digital Product Owner Content Creation

Job title
:
clear, with recognizable and searchable terms

• Location: Barcelona, Spain.

Opella is the self-care challenger with the purest and
third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
.

Our mission: to bring health in people's hands by
making self-care as simple as it should be
for over half a billion consumers worldwide.

At the core of this mission is our
100+ loved brands
, our
11,000-strong global team, our 13 best-in-class manufacturing sites
and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets
, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at

About The Job
The
Digital Owner for Content
will lead the Digital transformation, supporting and enabling Business transformation of our content operations by owning digital portfolio for the end-to-end (E2E) content management process. This role is responsible for driving efficiency, scalability, and innovation across the digital content lifecycle—from planning and creation to publication, governance, and optimization.

The Digital Owner will identify pain points in current workflows and introduce automation, smart tooling, and AI agents to streamline content production and delivery. This role collaborates with a wide range of stakeholders across brands, global business units, markets, and Digital, ensuring the content strategy is executed consistently and aligned with business goals.

Through a data-driven and technology-enabled approach, the Digital Owner will bring structure, speed, and intelligence to content operations—delivering measurable impact through smarter processes, enhanced quality, and faster time to market.

Main Responsibilities
As the
Digital Owner for Content
, you will take ownership of improving and automating the full content lifecycle. Your focus will be on creating sustainable and intelligent workflows that support dynamic content delivery at scale.

Key Responsibilities Include

• Map, analyze, and optimize the end-to-end content management process across platforms
• Identify and implement automation opportunities to reduce manual effort and increase operational efficiency
• Evaluate, test, and integrate AI agents and tools to support content production, tagging, translation, and personalization
• Define and maintain scalable content workflows, templates, and governance structures
• Collaborate with cross-functional teams to improve processes and tools
• Ensure compliance with brand, legal, regulatory and metadata standards
• Own the content tooling roadmap—prioritizing enhancements to digital platforms and related systems
• Create functional documentation, user stories, and specifications for content systems and process changes
• Monitor and report on content performance, workflow efficiency, and automation impact using analytics tools

Experience

• Proven experience as a Digital Content Lead, Content Operations Manager, Product Owner, or similar role
• Hands-on experience with content lifecycle design, optimization, and automation
• Familiarity with Agile methodologies and collaboration tools (e.g., Jira, Confluence, Miro)
• Experience with Content Creation tools (Canva), DAM systems and Content Consumers Platforms
• Exposure to AI content tools (e.g., automated copy generation, tagging, translation, personalization)
• Track record of driving cross-functional initiatives involving process change and tooling

Soft Skills

• Strategic and analytical thinker with a passion for continuous improvement
• Effective communicator who can translate complex workflows into clear, actionable steps
• Comfortable leading cross-functional collaboration and influencing without authority
• Proactive, adaptable, and able to manage change in dynamic digital environments
• User-focused mindset, always considering how content operations impact end-user experience

Technical Skills

• Deep understanding of content management systems and structured content models
• Experience with content workflow tools, automation platforms, or AI-powered content solutions
• Familiarity with content governance, taxonomy, metadata, and localization frameworks
• Ability to use analytics tools (e.g., PowerBI, Google Analytics) to measure workflow and content performance
• Understanding of compliance standards for digital content
• Knowledge of API integrations and modular content architecture is a plus

Education
: Bachelor's degree in Business, Computer Science, Marketing, or a related field (preferred but not mandatory)

Languages
: Advanced English required, Spanish or French preferred

Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together:
We keep each other honest and have each other's backs.

Courageous:
We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed:
We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple:
We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.