Global Product Marketing Communications

hace 1 semana

Madrid, Madrid, España Randstad España A tiempo completo

We are looking for an experienced Global Product Marketing Communication Manager. In this role, you will be responsible for developing marketing communication materials for global consumer products.

We offer an initial 6-month temporary contract, with a strong potential for permanent employment (or: permanent conversion). This is an opportunity to join a leading multinational and contribute to a significant global project.

Responsabilities:

  • New product introduction: Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.

  • Existing portfolio: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market to ensure they stand out competitively.

  • Benefit Positioning and Consumer Insights: Leverage consumer insights transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.

  • Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.

  • Assets and content creation: Ability to translate product benefits into compelling selling lines, images and videos that resonate with consumers and drive conversion. Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.

  • Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.

  • Competitive analysis: Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.

Qualifications


• Experience: A skilled marketer with over 5 years of experience in product marketing and positioning, specializing in sales-driven product communication strategies for growth.


• Proven ability to translate technical product specifications into consumer-focused benefits and communication strategies applicable to large product portfolios across multiple regions.


• Demonstrated experience in creating communication playbooks for new product introductions.


• Experience creating content for Amazon is a plus.


• Language Skills: Fluency in English is mandatory.

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