Brand Marketing Manager

Bring bold ideas to a brand that’s anything but neutral - help us colour the world with creativity at Le Creuset

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Location: BARCELONA, SPAIN

Employment Type: FULL TIME, ONSITE

About Le Creuset

At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.

The Recipe for Success: Role Summary

You play a critical role in leading and developing Le Creuset’s integrated comms strategy for the brand across digital, PR, media and partnerships. You lead and refine our brand product & culinary content and evolve our presence within the culinary and other influential home & design sectors. You play a pivotal leadership role within the team and organization to tell an authentic and consistent brand story across our brand comms and lead the execution of our annual brand platform strategy. Using an authentic brand voice, you develop the Le Creuset point of view on brand campaigns, delivered via new product launches and brand building comms. You bring a unique combination of industry-relevant knowledge and marketing experience; your editorial insight highly influences our programming for consumer-facing brand content.

You are comfortable communicating in a Le Creuset brand voice, customizing messages to platforms and recognizing and orchestrating content needs across the team. Your role is central to delivering a refined and positive consumer experience supporting Le Creuset’s premium positioning, focused on building brand equity and converting that to consumer acquisition and retention to achieve annual financial growth targets.

Ingredients: Key Responsibilities

• Brand Strategy, Planning & Insights
  • Lead the local brand strategy and positioning for Le Creuset, translating global priorities into impactful initiatives that drive brand growth and consumer relevance.
  • Define annual brand plans, marketing priorities, campaign roadmaps, and integrated communications strategies aligned with business objectives.
  • Develop and champion a consistent brand narrative, voice, and storytelling approach across all channels, campaigns, and consumer touchpoints.
  • Strengthen Le Creuset's authority and presence within the culinary, home, and design sectors through strategic partnerships, content, events, and advocacy initiatives.
  • Drive insight-led decision making through consumer, market, and brand performance analysis, identifying opportunities to enhance brand equity, expand audiences, and maintain cultural relevance.

Media, Events & PR Agency Management

• Lead and manage media, PR, and brand agency partnerships to maximize brand visibility, engagement, and return on investment across priority campaigns.
• Develop and deliver PR and experiential marketing strategies, including press opportunities, product seeding, and consumer-focused events that enhance brand awareness and reputation.

Content & Messaging

• Oversee the development and production of brand campaign assets, working with internal teams, Content Studio, and external creative agencies as required.
• Identify and address content needs across the brand ecosystem, ensuring the delivery of relevant, high-quality content aligned with business priorities.
• Lead brand messaging and copy development across all touchpoints, maintaining a consistent, clear, and distinctive Le Creuset brand voice.

Budget, Insights & Analytics

• Manage and monitor brand marketing budgets, ensuring effective allocation of resources and maximum ROI across campaigns and key initiatives.
• Analyze campaign performance, consumer insights, and competitor activity to evaluate results, identify opportunities, and drive continuous improvement in marketing effectiveness and content strategy.

The Perfect Blend: What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 10+ years’ experience in brand marketing, integrated communications, content marketing, or consumer marketing, ideally within premium consumer, lifestyle, luxury, food, hospitality, or retail brands. xqbhyrx
• Proven expertise in developing and delivering integrated marketing strategies across paid, owned, and earned channels, including brand storytelling, content