SEO & GEO Optimization Project Manager - Growth (Openbank)

SEO & GEO Optimization Project Manager
- Growth (Openbank)Country: Spain IT STARTS HERE Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference. Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. Openbank the digital bank of Santander Group, is transforming the financial sector by helping millions of people from different countries managing their money. We deliver simple, fast, and secure mobile-first banking experiences through everyday banking, lending, and investments. Our core DNA—simplicity, agility, and technology—drives us to make banking accessible, intuitive, and innovative. Working through multidisciplinary teams, we prioritize innovation, collaboration, and digital transformation. We make decisions quickly, learn from our users, and constantly adapt. We're seeking passionate individuals who are excited about digital innovation, eager to impact millions of lives, and ready to thrive in a dynamic, high-performing, agile environment. Join us and be part of the digital revolution in banking. THE DIFFERENCE YOU MAKE Openbank is looking for a SEO & GEO Optimization Project Manager based out of Madrid. You will lead the evolution of our organic acquisition strategy while managing the SEO workstream of a large-scale CMS migration from Drupal to Adobe Experience Manager (AEM). This role combines technical SEO, Generative Engine Optimization (GEO), AI search optimization, content strategy and enterprise project management. You will help shape how Openbank is discovered across traditional search engines as well as Large Language Models (LLMs) and AI-powered search experiences. Working closely with Product, Engineering, Content, UX, Analytics, Brand and Marketing teams, you will ensure our digital ecosystem is built to maximise visibility, authority and discoverability in the next generation of search. We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: Organic Growth Strategy Define and execute the overall SEO, GEO and LLM optimization strategy. Drive sustainable organic acquisition across traditional search engines and AI-powered discovery platforms. Identify new opportunities to increase visibility, authority and customer acquisition. CMS Migration Lead the SEO workstream of the migration from Drupal to Adobe Experience Manager (AEM). Define SEO and content requirements for the new platform. Ensure SEO best practices are embedded into templates, components, taxonomy and information architecture. Define migration governance, QA processes and post-launch monitoring. Coordinate internal teams and external implementation partners throughout the migration. GEO & LLM Optimization Develop strategies to optimise Openbank's visibility across AI-powered search engines and Large Language Models. Define content structures and knowledge architectures that improve AI discoverability. Partner with Brand and Content teams to create authoritative, structured and machine-readable content. Improve entity recognition, topical authority and semantic relevance. Monitor emerging trends in AI search and recommend new optimisation opportunities. Define best practices for content designed to be surfaced and cited by LLMs. Technical SEO Own technical SEO strategy across all digital properties. Improve crawling, indexation, rendering and Core Web Vitals. Drive structured data implementation and technical governance. Partner with Engineering to embed SEO requirements into the development lifecycle. Analytics & Performance Define KPIs and success metrics for SEO, GEO and AI visibility. Monitor rankings, traffic, AI referrals, crawl health and organic conversions. Build executive dashboards and communicate performance to senior stakeholders. Identify risks and continuous optimisation opportunities. Leadership & Stakeholder Management Act as the subject matter expert for SEO, GEO and AI Search. Coordinate Product, Engineering, UX, Marketing, Analytics and external agencies. Influence senior stakeholders and promote SEO best practices across the organisation. Drive continuous innovation in organic acquisition. WHAT YOU’LL BRING Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring. The fo