Proximity Channel Manager Spain

**Your Role**

Are you passionate about commercial strategies and have experience leading and managing the Proximity and Convenience channel? If you're looking for a role with real impact, strategic vision, and the opportunity to build something big, we are looking for you

As the **Proximity Channel Manager Spain**, you will be the driving force behind Affinity's commercial strategy for the proximity and convenience channel nationwide. You will lead the acquisition and development of key distributors, fostering strong, long-term relationships that maximize the potential of our brands in the pet food category.

**What you will do**

**Develop and implement the commercial strategy and distributor relationships**
- Execute the company’s commercial strategies in the proximity channel, defining the commercial policy and ensuring alignment with sales and profitability objectives.
- Lead the acquisition, engagement, and development of distributor partners, creating joint business plans, setting sales targets, defining commercial priorities, and establishing KPIs.
- Negotiate commercial agreements, portfolio, promotions, supply conditions, and specific actions with distributors to maximize product visibility and positioning at the point of sale.

**Business Development**
- Identify growth opportunities within the channel, such as new clients, geographic expansions, or emerging category development.
- Analyze market trends and competitors to adjust commercial strategies and optimize results.

**Key Account Management**
- Develop, negotiate, and execute tailored commercial plans with the key customers in the proximity channel.
- Maintain strong relationships with purchasing managers and key decision-makers.

**Execution at the Point of Sale**
- Negotiate and implement customized plans for our top clients, ensuring every detail is optimized, from product assortment to promotional execution and merchandising materials.
- Work closely with field and merchandising teams to ensure flawless in-store execution.

**KPI Management & Analysis**
- Monitor and analyze key performance indicators (KPIs), such as sales volume, numerical and weighted distribution, innovation speed, profitability, and budget compliance.
- Provide regular performance reports and actionable insights for continuous improvement.

**What we are looking for**

**Education & Experience**
- University degree in Business Administration, Marketing, Economics, or related fields.
- Strong knowledge and ideally more than **5 years of experience in leadership roles** within the **Convenience, Proximity, or Impulse channels** (e.g., snacks, beverages, confectionery).
- Proven experience in distributor management and key customer relationships within the convenience and proximity channel.
- Background in **Key Account Management, Business Development, and Trade Marketing**, ideally in FMCG and/or impulse channel companies.

**Technical Skills**
- Advanced knowledge of negotiation techniques and commercial management.
- Proficiency in analytical tools (Excel, Power BI, etc.) and CRM systems.
- Strong proficiency in PowerPoint.
- Financial acumen to manage the channel’s P&L.

**Key Competencies**
- Results-driven mindset with the ability to work under pressure.
- Entrepreneurial spirit.
- Growth mindset, ambition for development, and a drive to leave a lasting impact.
- Customer orientation.
- Strong leadership skills.
- Excellent communication and negotiation abilities.
- Strategic thinking and analytical skills.
- Adaptability and flexibility to navigate the dynamic nature of the proximity channel.

**Other Requirements**
- Availability to travel.
- Fluency in **English and Spanish**.

**What we offer**
- Hybrid working model
- Flexible working hours
- Ticket Restaurants
- Company Car
- Pension plan
- Fully equipped Gym
- Breakfast and fresh fruit
- Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
- Pet-friendly office
- Celebrations & Fun

We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.

**Our Company**

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint

**Want to