On Trade Channel Manager

**Quote from Hiring Manager** - "We’re looking for a dynamic leader in the on-trade, someone ready to inspire a team, unlock new routes to the market, and elevate our customer-centric approach to transform the way we do business.”_ **Meaningful Work From Day One** This is a leading position within the on-trade function of Brown-Forman Spain, responsible for developing the On Trade channel strategy and delivering on key performance indicators including managing distribution volume, brand education, visibility and promotions for the B-F portfolio within the On Trade. This is also a role which requires a significant amount of influence and an ability to lead, inspire and empower a team. The role will require the ability to drive business development in the on-trade channel as well as creating, implementing and executing the national and regional on-trade strategy for Brown-Forman Spain. You will establish effective and trusted business partnerships across the B-F organization and nurture a team culture capable of developing a team that will grow in capability, delivering first-class execution within the managed on trade channel. **What You Can Expect** **On-Trade Channel Strategy** - Developing and executing the On Trade channel strategy based on priorities & objectives - Communicates the channel’s vision and provides strategic inputs to other departments in the company - Maximize B-F Brands’ share of voice within the On Trade/Wholesale channel - Grow market share within the On Trade channel of B-F Portfolio **Business Partnering** - Define/improve strategic relationship with customers - Ensure effective communication between Marketing, trade marketing and On Trade teams to ensure perfect execution of the Channel and customer strategy **Commercial & Strategic Planning** - Develop account plan ensuring it delivers sustainable value growth, promotional activity, visibility, logistics and financial information along with KPIs for measuring results - Support sales leadership team in developing and definitions annual plans - Develop and communicate annual commercial strategy and work to align with the overall Spain commercial strategy including goals and KPIs. - Work with Trade Marketing team to develop annual promotional plans - Lead the Team on the annual negotiations. - Partner with Finance to manage annual budgets **Business Planning and Analysis** - Cooperate with Brand Managers, the Sales Force and Finance in planning and budgeting processes, ensuring the integration of the Brown-Forman brand strategies into the On Trade channel strategy - Executing and evaluating annual On Trade promotion activity plan aligned to brand plans and delivering maximum return on investment - Provides leadership team with regular brand status reports **Team Management & Development** - Provides strong leadership and direction to the team - Acts as a role model of B-F values and culture - Helps design and ongoing improvement of the structure of the On Trade channel team, consistent focus on improving effectiveness and efficiency of field sales staff; - Leads a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued - In collaboration with HR department, identify the organizational capability gaps and addresses them through appropriate learning and development programs - Supports team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback - Feed a winning and caring culture in the team, effectively leverage the performance management process. - Engages the team in company’s visions and directions and motivate the team to make active contribution - Ensures effective training and development **What You Bring to the Table** - Experience: 10 years experience in FMCG industry, preferably spirits / image products - Understanding of On premise channel dynamics and structure - Fluent in Spanish & English, both spoken and written - Great analytical skills, commercially savvy and solution focused to solving problems - Superior communication skills (influencing, listening, presentations, written) - Ability to build strong relationships at all levels with strong stakeholder awareness - Collaborative team player, with conflict management skills - Adaptable, flexible and resilient **What Makes You Unique** - Excellent presentation skills and translating sales information in a clear, concise and visually appealing way - Strong business acumen and judgment along with strategic capabilities - Experience in project management, strategy execution and negotiation. - Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman mea