Global Brand Lead

hace 5 días

Madrid, España Viatris A tiempo completo

3890 Upjohn (Thailand) Limited

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance;
Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and

Partnership - Leveraging our collective expertise to connect people to products and services.

Location is flexible on this role and can be based in any European country with a Viatris location.

Every day, we rise to the challenge to make a difference, and here’s how the Global Brand Lead - Ixfenro, Rozor, Lipanthyl role will make an impact:
Key responsibilities for this role include:

- CEO of the responsible brands/ portfolio
- Leads the development and execution of global brand strategy, content, and global tactics for the assigned brands within a Therapeutic Area in scope for Global management in order to achieve revenue and profitability goals
- Contributes to disease management opportunities to be developed inhouse or in-licensed
- Manages globally prioritized brands under her/his responsibility
- Lead and cooperate with local markets, intra-functional marketing teams and selected cross/functional (e.g. medical and regulatory) on regular basis
- Gather global commercial input on pipeline& BD opportunities for brands/TA in scope
- Develop Brand strategy Create vision, Strategy, Primary Messaging (including early-stage dev), creative content, develop campaigns, global tactics
- Translates scientific data/messages into promotional messages and campaigns
- Collaborate with the Regional MKTG teams to localize brand priorities
- Review/Comment on the annual forecasting (PnL) incl tactical plans

The minimum qualifications for this role are:

- Minimum 7 to 10+ years of pharma marketing experience for prescription medicines
- Bachelor’s degree: Medicine, Pharmacy, Biology or equivalent.
- Fluent in English (both spoken and written): strong written and presentation skills
- Experience working in regional/ global role is a plus.
- Can lead an intra-functional marketing team (incl. digital, PR, and regional marketing) with a broad variety of the above-mentioned tasks
- Is a respected contributor and collaborator by regions/countries to have significant business impact on brands in focus. Entrepreneurial, proactive partnership
- Sets an example for peers and intra-functional team members for achieving results with a focus on compliance

Technical skills requirements:

- Demonstrates business acumen and entrepreneurial spirit
- Acts decisively in complex and fast-moving environment
- Seizes accountability
- Holds people accountable
- Provides vision, leads change and innovation and commits to “Viatris vision and spirit”
- Builds effective teams
- Demonstrates matrix and cross-functional leadership
- Virtual Management
- Market Customer and Competitor Insight and Focus
- Experienced in highly competitive markets
- Strategies & operational business / Marketing Planning (in
- and above-market)
- Marketing Innovation
- Data analysis, interpretation, and communications

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.

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