Director, International Growth

**Who we are**:
Want to make an impact? Join our pack and come work (and play) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

**About the team**:
Rover’s International Business Team is responsible for driving revenue and profits growth across 9 countries: Canada, the United Kingdom and Continental Europe which includes Spain, Germany, France and Italy. During the course of 2025, Rover will enter 8 additional new countries in Europe which will also be managed by the International Business Team.

Rover is structured with global functional teams, meaning that teams like marketing, product, finance, etc have responsibility for all countries including international countries. The International Business Team is responsible for setting the strategy for int’l countries and then partners with all the relevant functional teams to drive execution and results specifically for international countries.

**Who we are looking for**:

- Rover is looking for a Director of International Growth to join our growing International Business Team in Barcelona, Spain.
- This role will own delivering Rover’s new customer acquisition targets in all international countries and will report directly to the Senior Director of International also based in Barcelona.
- As a people leader, you will manage 1 direct report located in Seattle, USA and coordinate with cross-functional teams located across Spain, the UK and the US - especially the marketing, analytics, product, and finance teams.**The key outcomes owned by this role will be**:

- Set and achieve new customers acquisition targets and marketing budget for international countries across performance marketing, brand marketing, and product marketing
- Define and own multi-year new customers acquisition strategy & roadmap for international countries aligned with marketing, analytics, and product stakeholders
- Drive new customers conversion rate improvement strategy & roadmap for international countries aligned with analytics and product stakeholders

**Key Responsibilities**:

- Set International new customers acquisition targets and set marketing spend budgets, in partnership with the finance team.
- Define and deliver the International new customers acquisition multi-period strategy & roadmap (incl. OKRs) across performance and brand marketing and product teams
- Drive country-specific go-to-market strategy including performance marketing approach, brand building & category building
- Define and deliver city ignition strategy, roadmap, and investment framework
- Partner with localization team and product/UX teams to drive international conversion rate improvements, including international checkout strategy
- Partner with UX and user research teams to drive international user research strategy that drives actionable insights to accelerate new customer growth
- Implement effective business rhythms to track progress against key metrics for performance marketing, brand marketing and brand health, SEO, word of mouth, conversion rates across the acquisition funnel
- Manage, and develop direct team and cross-functional teams responsible for international new customers acquisition

**Minimum Qualifications**:

- Bachelor’s degree
- At least 10+ years of working experience in either growth/performance marketing, general management, or program management roles
- At least 5+ years in a people management or leadership roles
- Understanding of B2C performance marketing and conversion rate dynamics across the B2C funnel in online businesses
- Experience managing all-up strategy, targets and budget for new customer acquisition across multiple channels (paid and organic, performance and brand) and countries
- Experience successfully working with software-related product, UX and analytics teams
- Clear and structure written and ve