Content Marketing Lead

About Cambri:
Cambri is a rapidly growing Nordic SaaS start-up setting a new standard for agile product innovation and consumer research. We have achieved great traction in the market so far with continued growth of over 100% YoY for several years in a row.

Cambri exists because of the unique and diverse background of our team including advanced market research, academia, brand innovation and data science.

We are currently around 40 people based in Finland, Sweden, the UK, and the Netherlands and we are now opening a new workplace in Barcelona, a city that is attractive for its innovation, technological talent and high quality of life We believe that with this amazing team we are ready to take the next steps in our global growth ambitions and therefore continue to strengthen our team with several new members.

About the role:
The Content Marketing Lead role is responsible for executing the content strategy and production for Cambri. This role will work alongside the Marketing team to help advance our growth agenda.

Based in our Barcelona marketing hub, the Content Marketing Lead will help manage a personalization strategy for key EU and UK audiences to deliver the right message to the right person at the right time based on their persona, preferences, and behaviour.

This role includes working knowledge of and familiarity with content management operations, such as an editorial calendar, content creation workflows and processes and leveraging a robust publishing calendar.

**Responsibilities**:

- Manage content initiatives and ensure identified audience-specific content needs in the EU and UK markets.
- Identify Thought leadership topics and develop content based on market intelligence, industry trends, and internal expertise to appeal to target audiences.
- Create impactful content for all stages of the marketing/sales funnel, to drive leads, subscribers, awareness, among other metrics.
- Oversee the production of content, partnering with internal and agency resources
- Distribution and activation of content, focusing on content workflows for regional channels and ensuring we are optimising the engagement for content and campaigns.
- Supported through data analysis, identify strategic local websites & 3rd party sites where content should be disseminated.
- Improve the discoverability, and promotion of content, synchronising efforts across SEO, social media, and syndication, among other channels.
- Partner with other Marketing team members and external partners to ensure alignment on the SEO strategy, metadata, keywords, taxonomy, localization, personalization, and content life cycle.
- Enquiry about content tracking and reporting on a regular basis to quantitative insights to the Content Strategist
- Maintain inventory of existing content and prioritize content needs and requests

**Requirements**:

- At least 3-5 years of Content marketing experience with a SaaS or B2B Software organization.
- Bachelor’s degree required; MBA or master’s degree preferred
- Excellent English written and oral communication and storytelling skills. A second European language is highly valued.
- Proven experience in SEO, content optimization, keyword research and analysis.
- Previous experience working with Hubspot Marketing Hub.
- Ability to be a team player and collaborate effectively with multiple teams across multiple geographies and cultures, as well as external contractors and agencies.
- Strong organisational skills, with the ability to manage content pipelines.
- Demonstrate grace under pressure and ability to adapt.
- A dual-minded approach: Creative and a great communicator, but data-driven decision-maker.

What Makes You a Great Fit:

- You are a lifelong learner and passionate about learning new things, taking on new challenges, and continually improving
- You thrive in a challenging and collaborative environment
- You are solution-driven with an ability to understand the big picture
- You have strong communication skills and an ability to synthesize information
- Highly organized, detail-oriented, and able to work autonomously with mínimal direction
- Familiar with various forms of content, and when to use which most effectively

What Cambri Offers:

- Our “Nordic” culture - this is one of the best things about working with Cambri. We’re inclusive, we’re collaborative, we’re supportive, and it’s fun here
- Working with and learning from the top talent in the consumer insight industry in the EU - we are thought leaders in Iterative innovation.
- Making a real difference in the market research industry and improving the maturity of innovation of our customers.
- Team Building activities in amazing destinations across Europe.
- Growth and professional development.
- Smart working: flexible entry, hybrid work model.
- Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
- And of course, a competitive salary :)