Head of Consumer Digital

A proven track record of building your own built a highly Successful Marketplace or lead generation company from scratch. - Have a strong entrepreneurial spirit and mentality. - BS/MS degree in marketing or a related field - Proven people leadership skills and expertise in building a successful team. - Proven strategic and creative thinking with keen business judgement, focus, and ability to see the "big” picture. - Superior written and verbal communication skills; able to communicate clearly and in a compelling manner to audiences of various levels - Ability to quickly understand clients’ needs, build on-going relationships, and test and create solutions - Must be creative, result driven and highly organised. - Experience of building a community and creating engagement within that environment. - Attention to detail and strong analytic skills to measure performance against goals. - User empathy and consumer orientation are at the core of how you think about designing and building products - You have extensive project management and organisation skills including aptitude to learn technical concepts quickly - Excellent English writing and speaking skills. At least one other language would be a plus **We also value very positively**: - Experience working in B2B and luxury/niche B2C companies/the aesthetic industry and or medical field would be a plus. - Demonstrate strong capability partnering with stakeholders and taking initiative. - Understands and has working experience of the processes and skills of Growth hacking for rapid growth - Have a strong consultative nature and customer-centric approach. - Be resilient, enjoy ambiguity, and thrive in a fast-paced agile environment. - Have the ability to follow the process and maintain the highest levels of confidentiality. **We are the first company to**: At Crisalix, prior to any aesthetic or reconstructive procedure, we help doctors and educate patients by answering their fundamental questions, thanks to our state of the art online 3D visualisation solutions. Our proprietary platform is used by patients, leading medical aesthetic brands and the most recognized healthcare professionals around the world throughout the full patient journey, establishing us as the market leader. With our unbeaten key improvements on the main medical and business metrics, we are delighted and proud to enhance the beauty journey of people around the world day after day**.** **The team**: **We are an International technology engineering organisation focused on people and our product. At Crisalix we work hard, and we have a beautiful project ahead of us to make a company that's an excellent place to work.** **About the role**: As Strategic Growth Manager, you will be responsible for creating a new unit of Crisalix, making Crisalix the lead generation arm/solution for our B2B clients, and who will manage the updates/upgrades of the Crisalix consumer solution for rapid growth. You will sell the Lead generation/Marketing services/leads to Doctors/Clinics and surgeries and these will be both existing Crisalix clients and potential new clients. You will have already built a highly Successful Online Marketplace, lead generation company, or have managed a successful one in the past and therefore you are now ready to create a new business with our technology which is already in place, Leaving you to build the rest. - Build from the ground up the whole business including negotiation and commercialization with our existing B2B clients and new clients for this specific unit. - Define and develop the online B2C strategy and business model in close collaboration with the company founders, clients and partners. and aligning with short-term and long-term goals. - Responsible for KPIs such as lead generation (and growth), revenues (and growth), cost acquisition (and optimization). - A strong focus on community and engagement within that environment. - Oversee consumer operations and activities to work towards the desired results. - Permanently drive execution versus strategic alignment and motivate all internal stakeholders. - Recruit and lead by example to advance employee engagement and develop a high performing consumer team. - Build, grow, manage and optimise the consumer funnel. - Increase consumer acquisition through effective Viral features, SEO, PPC, Programmatic, Social/Influencer, content marketing, etc. - Creation and optimization of an end-to-end lead generation and business model to link consumers with Crisalix existing B2B clients. - Analyse performance and trends; recommend appropriate changes in strategy, pricing, and business model to achieve revenue and expense objectives. - Evaluate and oversee legal framework from different market targets. - Maximise the monetization of the new unit using different income streams. - Understand consumer needs through market assessment, quantitative analysis, and qualitative feedback. - Effectively partner in a product brainstorming sessi