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**About the role**:
Crisalix is seeking an outstanding entrepreneur of Consumer Product Growth with a proven track record on launching and building a viral consumer marketplace/product in luxury / niche vertical etc**.**
**Responsibilities**:
Online B2C Strategy and Business Model:
Define and develop the online B2C strategy and business model in collaboration with company founders, clients, and partners.
Align strategies with short-term and long-term goals.
**Execution and Motivation**:
Propel operational excellence over mere strategic alignment; ignite and inspire internal stakeholders.
Foster, expand, oversee, and fine-tune the consumer funnel for unparalleled optimization.
**Monetization**:
Build and maximize the monetization of the new unit using different income streams.
Test and create solutions for business/commercialization scenarios.
**KPI Management**:
Responsible for key performance indicators (KPIs) such as lead generation, revenue growth, and cost acquisition optimization.
Focus on community and engagement within the consumer environment.
**Consumer Acquisition**:
Increase consumer acquisition through effective viral features, SEO, PPC, programmatic, social/influencer marketing, and content marketing.
**Performance Analysis**:
Analyze performance and trends; recommend changes in strategy, pricing, and business models.
Evaluate and oversee legal frameworks in different market targets.
**Market Understanding**:
Understand consumer needs through market assessment, quantitative analysis, and qualitative feedback.
Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors.
**Skills and Qualifications**:
- Top-notch in implementation.
- A practical innovator who excels at execution.
- A data-savvy marketer who excels at optimizing conversion funnels.
- An entrepreneurial genius with a knack for turning opportunities into profitable businesses and optimizing monetization strategies across the board.
- Strategic and creative thinking with keen business judgment.
- Excellent written and verbal communication skills.
- Creative, result-driven, and highly organized.
- Analytic skills to measure performance against goals.
- User empathy and consumer orientation.
- Project management and organizational skills.
- Excellent English skills; and proficiency in at least one other language is a plus.
**Additional Preferred Qualifications**:
Experience in B2B and luxury/niche B2C companies.
Experience in the aesthetic industry and/or medical field.
Working experience of growth hacking for rapid growth.
Consultative nature and customer-centric approach.
Resilience, adaptability, and ability to thrive in a fast-paced agile environment.
Online B2C Strategy and Business Model:
Define and develop the online B2C strategy and business model in collaboration with company founders, clients, and partners.
Align strategies with short-term and long-term goals.
