Regional Marketing Manager, Emea

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
We are living our larger purpose as a company. Whatever is happening in the world around us, who we are and how we prioritize our customers and our people never waivers. Our focus is connecting the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected, and more productive.

Aligned to our mission - to expand human possibility - we are looking for an EMEA Regional Manager to build, plan and execute winning strategies that deliver value to our customers and partners to drive sustainable growth now and into the future for the complete portfolio (Hardware, Software and Services).

You know there is tremendous opportunity in this industry, and that we have the deep expertise, market presence, and innovative products to realize this opportunity. You will be both an accomplished strategist and proven practitioner well-positioned to unlock this value in a fast-paced, innovation-driven, global environment.

This position will report to the EMEA Industry Strategy & Marketing Director.

**What you will do**

As Regional Marketing Manager, you will be responsible in promoting and increasing the exposure of the company in EMEA by adapting and implementing commercial campaigns and programs launches through the sales organization and amplify them through the partner ecosystem generating demand or advancing existing opportunities to drive sustainable growth.

You will set the regional channel marketing strategy and ensuring its execution for the PartnerNetwork ecosystem (including distributors, value-add resellers, OEMs, systems integrators,) helping to create demand either for or in conjunction with partners and enabling these partners to sell more successfully.
You are responsible for delivering a unique value proposal to our customers and partners. Leveraging the whole portfolio of Rockwell Automation and all available channels to boost and lead products, solutions, services growth, and profitability, by taking further market share.

You will support the setting of the go-to-market marketing strategy in close alignment with the Business Units and sales organizations to drive comprehensive campaigns across the region to drive customer demand and sales growth of our portfolio of hardware, software, and services. This would include existing and new products, new offerings as part of M&A and co-selling efforts and/or market synergies with new and existing technology partners and alliances.

**Responsibilities**:

- You will contribute to the definition of the Go-to-Market Strategy for EMEA
- You will work across business units, partners and regional sales teams to integrate multiple offering components into value proposition (messaging & Outcome-based selling)
- You will drive and oversee the launch of the new product, offering to the marketplace
- You will proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing campaigns and programs.
- You will plan and execute pipeline creation and acceleration programs jointly with sales through & with our ecosystem of partners
- Support on ecosystem & Application Matrix, driving Voice of Customer and Voice of Partner
- Leverage collaboration with our Strategic Partnership like PTC, Microsoft, Accenture, Cisco,
- Leverage or develop offers that will be used to recruit new partners (VAD’s, VAR’s, SI, ISV,)
- Leverage or develop the right partner program (e.g. by vertical, market segment) in line with the current regional go-to-market model, and promote it to new or existing channel partners
- Leverage or develop partner-ready demand creation programs designed to drive new opportunities into the pipeline.
- Develop and manage an end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection, and proof of performance
- Ensure and drive a digital first mindset in all tactics
- Interface with sales to determine sales enablement needs, and work with the BUs and industry marketing to develop tools, programs in a box, training, playbooks, battlecards, scripts, presentations, training modules, demos content
- Forecast, measure, analyze and report on impact of programs
- Analyze program results an