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Customer Advocacy Manager
hace 3 semanas
Do what you love. Love what you do.
At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
About the Team
Workday’s Customer Advocacy team builds strong partnerships with our customers, working with them to tell their stories, be that a public facing case study or a call with a Workday prospect, ultimately supporting our sales process.
About the Role
This role is for you if you have a strong passion for understanding customers, how they are using our solutions and an ability to develop and cultivate relationships with practitioners and C-level Executives. You’re organized, strategic, analytical and data-driven in order to map the right customers with the right message to the right opportunity, and track a set of goals to measure the effectiveness of your efforts.
**Responsibilities**:
- Partner with local sales and marketing, customer success and product teams to proactively get a 360 degree view of our most strategic customers, including their health, project milestones and readiness to engage. Key to this is identifying priority customers with strong stories and maintaining the relationship throughout the entire life cycle, ultimately delivering impactful assets such as case studies, events, videos, podcasts etc.
- Collaborate closely with the analyst relations, PR and product teams to ensure understanding of use case criteria and competitive differentiators that customers can highlight in advocacy opportunities.
- Create a comprehensive view of strategic customers by product and buying center that enables us to do more proactive planning year round with priority customers.
- Work with the sales reference manager to support the EMEA sales reference program.
- Closely collaborate with agency partners.
About You
Basic Qualifications
- 3+ years’ experience in B2B customer advocacy and/or marketing
Other Qualifications
- Prior experience with customer advocacy programs
- Proven track record to build strong, lasting relationships with internal and external partners
- Strength in working with cross-functional teams
- Strong critical thinking, problem solving, and analytical skills
- Very detail and team oriented
- Superb writing, general communication and project management skills
LI-CDL
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process
