Customer Marketing Manager

**JOB PROFILE**

**Customer Marketing Manager (M/F) - EMEA**

Reports to the EMEA Head of Customer Marketing

Located in Madrid - Some travels required

**The Opportunity**:
At Worldline, our technology addresses persistent challenges of the payment world. We design and operate leading digital payment and transactional solutions that enable sustainable economic growth and reinforce trust and security in our societies. If you are a highly-skilled **Customer Marketing Manager**, then get ready to join our company

We have many hardworking and dedicated peers that would love for you to work with them. We are committed to continuous improvement. We are always looking for new and innovative ways to improve quality, reduce costs, build excellent solutions, and grow customer happiness. We would like to welcome an organized, innovative and process driven colleague to our team.

**Your day-to-day responsibilities include**:

- You ensure fostering relationships with VIP Customers
- You build a “direct” channel communication with customers to gain market legitimacy and referrals
- You develop and own the customer segmentation process across EMEA
- You define the Advocacy Program components and set up a clear action plan
- You collaborate with Sales and Marketing to seek alignment internally and ensure consistent messaging
- You collaborate with Group Communications and other Ingenico business units; you align, source and reuse applicable content
- You work with the Head of Marketing, Professional Services, Solutions & Sales to support go-to-market for product launches (pilot pitches, product promotion, etc.).
- You identify best practice and enrich the Advocacy Program accordingly
**Signs of success**:

- You implement the Advocacy Program to successful completion at EMEA level
- You manage the overall relationship between the Advocacy Program, and sales and marketing, balancing a mix of strategic and tactical needs for customer validation and references including but not limited to: Events, Collateral/Success Stories, and private sales workshops
- You develop and curate tailored marketing journeys to showcase how our thought-leading customers are driving transformation
- You source and secure a customer story pipeline and manage production
- You actively contribute to the digital transformation of marketing in EMEA including support for virtual events, virtual workshops, networking initiatives and development opportunities
- You plan, manage, and amplify local events, hospitality, and customer targeted activity
- You prepare the budget, negotiate, and manage any resources required for the Advocacy Program deliverables
- You follow, monitor, and report all marketing expenditures against budget
**Skills we can’t do without**:

- You have graduated at Master Degree in Marketing or Business Management
- You have profound experience in Marketing within a complex environment (minimum of 10 years in Marcom &/or Business Development)
- You possess a strong experience in Customer event organization (Focus Group, Workshops, Customer advisory board )
- You have proven writing and speaking English language skills
- You prove a solid ability to work on your own initiative with limited supervision
**Skills we’d like**:

- You already have experience and knowledge in the payment industry or ecosystem
- You are a self-starter person, comfortable working both independently and as part of a team
- You demonstrate rigorous and good strategic planning skills, dynamic, meticulous and strong organisational skills
- You are a positive thinking person with a “we can always do better” attitude
**Languages**:

- English: Fluent
- Spanish: Fluent
- French will be a plus
**Other skills**:

- CRM experience beneficial
- The post holder may be required to initiate and take a lead role on some projects or project deliverables requiring them to work in a supervisory capacity and matrix team leadership.
**More reasons to join us**

In addition to joining a global leader in digital transformation, you can also expect an excellent range of benefits. These include: a rewarding salary, generous annual leave, private medical insurance, an attractive pension scheme plus many more. We also operate a flexible benefits scheme, allowing you to purchase discounted products and services.

What’s more, we really value Innovation, Cooperation, Excellence and Empowerment. These values are reflected on our daily work. This is the core of our organization. At Worldline our top priority is to engage, encourage and develop you to help you improve your potential. In fact, we have comprehensive training and development programs in place demonstrating our dedication to developing your career.

Our success comes from strong skills, new insights, diverse points of view and the energy of all the people from Worldline. Not only do they represent the Heart and Face of our company, they are also key players in our success. We make leading our talents a major as