Head of CRM

hace 2 semanas

Barcelona, España Pentasia A tiempo completo

**Exclusive Opportunity**

**Position: Head of CRM - Russian or Ukrainian Speaker**
**Work model **:Hybrid in Barcelona, Spain

**Relocation assistance provided**
- **Customer Segmentation**:Develop and refine customer segmentation strategies to effectively target different customer groups.
- **Retention Campaigns**: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform.
- **Acquisition Campaigns**: Develop acquisition campaigns to attract new customers to the platform. This involves understanding market trends, competitor analysis, and identifying opportunities to expand the customer base
- **Lifecycle Management**:Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players.
- **Data Analysis and Insights**:Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth.
- **Compliance and Responsible Gambling**:Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices.
- **Cross-functional Collaboration**:Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints.
- **Technology and Tools**:Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.
- **Performance Monitoring and Optimization**:Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights.

**Requirements**:

- Understanding of gaming culture, trends, and player motivations.
- Excellent verbal and written communication skills.
- Data-driven decision-making ability.
- Experience with customer relationship management software.
- Proven client relationship management experience in iGaming.
- Creative and out-of-the-box thinking skills
- Must be fluent in English & have sufficient command of Russian or Ukrainian.

**Portuguese or Spanish is a huge plus

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