Head of CRM Salesforce

**Company Description** Welcome to the good side of tech**

You might have heard about us, but with a different name: Doctoralia. It all started 10 years ago, when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: will you join us in the next step of _making the healthcare experience more human?_

**Docplanner at scale**

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. Almost 300.000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.700 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.

As the **Head of CRM (Salesforce)**, you will play a pivotal role in leading the strategic vision and optimization of Salesforce to serve as a key enabler of business growth. Additionally, you will oversee system integrations, reporting, change management. and the development of a high-performing CRM team. This position requires a blend of technical expertise, cross-functional collaboration and leadership to drive process efficiency, data integrity, and automation.

**How will you make an impact?**
- ** CRM Strategy & Leadership**:Define and implement the long-term Salesforce strategy to support GTM teams in driving efficiency, automation, and data-driven decision-making.
- ** Salesforce Optimization**: Lead the architecture, customization, and enhancement of Salesforce, ensuring alignment with global sales, customer success, and operations processes.
- ** Cross-functional Collaboration**: Partner with sales, customer success, marketing, finance, and product teams to standardize CRM workflows, ensuring seamless execution across 13 countries.
- Global Process Standardization: Establish best practices for lead management, sales pipeline tracking, customer onboarding, retention, and expansion processes in Salesforce.
- ** CRM Governance & Data Integrity**: Develop and enforce governance policies for data quality, security, and compliance while ensuring integration with external tools such as HubSpot, Outreach, Demodesk, and Talkdesk.
- ** Implementation & Change Management**: Oversee the global Salesforce migration, ensuring structured rollout, stakeholder engagement, training, and adoption across multiple markets.
- ** Reporting & Leadership Visibility**:Define and implement key performance indicators (KPIs) and dashboards to provide real-time insights into sales and CS operations, improving leadership decision-making.
- ** Technical Oversight & Scalability**: Manage CRM system configurations, integrations, automation (Flows, Approval Processes), and API-based connections to enhance efficiency and scalability.
- ** Team Leadership & Development**: Lead and mentor the SalesForce team, fostering a culture of continuous learning, best practices adoption, and innovation.
- ** Vendor & Budget Management**: Oversee Salesforce-related vendor relationships, contract negotiations, and budget allocation for Salesforce and connected tools.

**Qualifications** What will help you thrive?**
- Expertise in Salesforce: Proven experience managing large-scale Salesforce implementations, preferably in a SaaS or multi-market business environment.
- Leadership Experience: Strong managerial background with experience leading technical and cross-functional teams.
- Global CRM Strategy: Ability to standardize processes while balancing regional market needs, ensuring efficiency across diverse GTM teams.
- Technical Knowledge: Hands-on experience with Salesforce Sales & Service Cloud, automation (Flows, Process Builder), integrations (APIs, middleware, GIT / GitHub), and data management.
- Analytical & Problem-Solving Skills: Strong data-driven mindset, capable of identifying trends, optimizing processes, and improving CRM efficiency.
- Stakeholder Management: Ability to influence and align executive leadership, regional sales/CS teams, and operational stakeholders on CRM strategy and execution.
- Project Management Expertise: Experience leading complex CRM migration projects, managing timelines, resources, and risks effectively.
- Salesforce Certifications (preferred): Salesforce Administrator, Salesforce Advanced Administrator, or Salesforce Architect certifications are highly desirable.
- Knowledge of Connected Tools: Familiarity with HubSpot, Outreach, Demodesk, Talkdesk, and other sales/customer success tools integrated with Salesforce.
- Adaptability & Resilience: Ability to work in a fast-paced, high-stake environment, managing multiple stakeholders and competing priorities.
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