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Loyalty Manager
hace 2 semanas
**Who we are...**
AWWG is the global fashion group that integrates the brands Pepe Jeans London, Hackett, and Façonnable, and is the licensed distributor for Tommy Hilfiger and Calvin Klein in Spain and Portugal.
**Your responsibilities**:
- Within the Consumer Engagement team, create a clear plan for the ongoing growth of the group’s loyalty programs and driving active engagement
- With an initial focus on Hackett London, assist with strategy design, planning and development of the loyalty program to enhance acquisition, retention, win-back, promotional strategies, and personalization
- Support Consumer Engagement in positioning, identifying target audiences, and developing marketing plans with specific objectives for different channels and segments
- Work closely with the CRM manager and with digital and retail counterparts to develop engaging communications to convert and retain qualified consumers
- Collaborate with Consumer Engagement to seamlessly integrate loyalty initiatives into a single, cohesive marketing activation calendar
- Work closely with go-to-market managers to develop tailored loyalty activations across channels
- Be the evangelist for the loyalty program across the organization, namely with store teams, by partnering with Training and Operations to enable implementation and improve execution of the loyalty program
- Constantly test, refine, and scale activations using data-backed measurement and analysis, working across teams to operationalize
- Work closely with CRM to optimize consumer targeting using comprehensive data analyses
- Monitor competitor loyalty programs and test & adopt best practices to increase program performance and value
- Capture and monitor loyalty program performance by benchmarking performance to predetermined KPIs
**Who will you report to?**
Director, Content Strategy & Consumer Engagement
**Requirements of the position**:
- Bachelor’s degree in Marketing or similar (advanced degree plus)
- 5+ years' experience in Loyalty, Marketing and/or CRM roles, focused on omnichannel
- Deep understanding of CRM and Marketing nomenclature and KPIs
- Strong analytical skills and comfortable undertaking customer and campaign analysis (GA 360, Excel; SQL knowledge is a bonus) and ability to collaborate with data analysts
- Adaptable mindset, with both strategic and executional capacity
- Strong project management, stakeholder management, and communication skills
- Customer-centric mindset and natural understanding of consumer psychology
- Independent worker that has the ability to influence and motivate peers
- Fluent English (written and spoken)
- Additional European languages a plus, especially German
**What we offer in exchange**:
- Corporate Offices in Madrid with canteen and parking available
- Home office once a week (Focus Friday)
- Flexible benefits such us ticket restaurant, health insurance with Axa, transport ticket or nursery ticket.
- Discount on the brands of the Group
- Great international working environment
