CRM Campaign Manager

hace 7 días

Madrid, España IAG Loyalty A tiempo completo

Who we are

We’re the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; Loyalty, Holidays and Retail. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world’s most rewarding experiences for our customers through loyalty programmes, new products and holidays.

We’re on a truly exciting journey of growth and transformation - we’re going places It means we have a fantastic story to tell our people and the rest of the world. This is where you come in.

The opportunity ✨

Fabulous opportunity to create engaging marketing campaigns across a range of media and partnerships which engage members to collect Avios and open a world of Remarkable Rewards for all

What you’ll get up to

Campaign Planning: Work with the Marketing Lead to create detailed campaign plans for Spanish non air partners, designed by audience and including channel and media recommendations. Such plans should deliver against partner and IAG Loyalty objectives and KPIs and deliver increasing revenues to the wider group. Such plans should be made with consideration to strategic partner activity.

Campaign Delivery: Oversee the delivery of compelling multi-channel direct campaigns and communications for non air partner campaigns for Iberia Club. Briefing through concept development and creative, artwork, production and media buying. Recommending best media agnostic media plan according to overall strategy and targeting/Audience plan. Effectively manage internal stakeholders, partners and external agencies to ensure campaigns are managed on brief, on time and on budget

Campaign Targets and Measurement: With broad input from the Global Transformation Team and Spanish Marketing Manager, ensure campaign targets are in place. In line with Marketing Transformation objectives and Transformation Team recommendations, agree any testing. Agree with data any additional post campaign analytical insight required such as A/B testing, attribution, audience movements etc

Partner campaigns: Approve partner communications as required, ensuring alignment to airline partner guidelines. Align where possible with our own messaging and timelines to ensure optimal customer experience

What we need from you- Strong marketing experience, particularly in travel or loyalty sectors.- You have strong analytical skills, with the ability to interpret marketing performance data and use insights to optimise future campaigns-
- You have excellent stakeholder management skills, with the ability to work effectively with internal teams (data, product, commercial) and external partners e.g. agencies

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

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