Senior Supervisor, Integrated Retail Marketing We

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You're Our People

Sure, there's a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You're the one that shows them we're the same. You're the connector.

Senior Supervisor, Integrated Retail Marketing WE - Converse

Converse Western Europe is looking for a Sr. Supervisor Integrated Retail Marketing to join the Integrated Retail Marketplace team in Barcelona (SP).

At Converse, we serve creators. The mavericks the dreamers, the artists and athletes that are defying conformity. Our job is to challenge conventions and fuel, support, provoke and enable an unstoppable movement of creators to help them bring their dreams to life.
We want to be a champion at allowing people to be their most authentic selves.

As Sr. Supervisor Integrated Retail Marketing, you will be at the intersection of Brand and business and will be working for some of our most important and potential accounts, bringing to life elevated and innovative experiences for the Spanish creators across all channels and platform.

This role will work cross-functionally with key stakeholders in the territory and in Western Europe, on top of being directly account-facing. You will be an integral part of the Brand team, reporting into the Converse Integrated Retail Marketing Director and with the responsibility of managing one talented resource (IRM specialist II) with the ultimate objective of serving and driving demand for the creators across all segments of the marketplace construct and driving sustainable growth for Converse.

WHAT'S TRULY EXCITING ABOUT THIS OPPORTUNITY?

In this role you will be able to lead and execute some of the most exciting projects for the Spanish marketplace across all segments of the marketplace (from Inspire to Extend) in Sport and Fashion. And you will be building end-to-end journeys - from planning to execution - for product and seasonal stories and for some amazing catalysts talent. The job is based in Barcelona (SP) & will report into the Integrated Retail Marketing Director WE based in EHQ (The Netherlands).

KEY RESPONSIBILITIES:

- Be the voice of the brand at wholesale retail in Spain.

Partner with the IRM Director to design, develop and execute Converse Spain strategic plan in the short and mid-term, playing a strong role at every phase of the gameplan, identifying territory needs and opportunities and ensuring that Brand objectives are aligned with commercial objectives.
- Execute campaign with excellence, acting as the ultimate guardian of the Brand and ensuring that Brand guidelines are implemented in any account activity. Build relationships with third party agency partners, ensuring Converse works with the best in class, most creative and disruptive partners.
- Design and deliver elevated product and brand journeys across channels, aligned with the overall Converse Western Europe strategy and Concept Map, and tailored to address creators' needs and insights
- Optimize the consumer's omnichannel experience, focusing on Key Trade zones and digital channels to ultimate driving conversion and sell-through.
- Partner with the rest of the Brand Team (Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, Comms) to ensure consistency of plans and drive true omnichannel executions.
- Ensure the success of campaigns by establishing a clear set of KPIs upfront and by optimizing plans during & after campaign periods. Develop and maintain solid relationships with wholesales accounts, based on reliability and mutual trust, fostering a one-team way of working and a win-win mindset.
- Own and manage budget, ensuring plans are executed within estimates, invoices are received and paid on time and within Nike's stewardship policy, and that updated budget is shared regularly with the Retail Brand Ops coordinator.
- People management, overseeing the daily work of 1 resource. Be invested in the growth and development of the talent in the team.

WHO ARE WE LOOKING FOR:

- Connected to Youth Culture
- Deep understanding and experience with the leaders of youth culture in Spain.
- Experience in consumer marketing or related experience in retail marketing and/or digital brand.
- Experience in managing brand and retail campaigns across digital and wholesales platforms executing end-to-end campaigns, from initial concept to fin