Eliquis Country Brand Lead

ROLE SUMMARY Eliquis (Apixaban) is the one of the largest contributors to Pfizer and one of the Internal Medicine & Vaccines Division’s key brands. Eliquis posts significant growth and revenue attainment as well as achievement of multiple significant leadership milestones. Eliquis operates in a fast-paced, competitive environment with a comprehensive marketing plan promoting multiple indications and reaching multiple stakeholders. Eliquis is a co-promoted product with Bristol-Myers Squibb (BMS) and offers experience operating in a high-functioning joint venture and Alliance structure. This role is a unique opportunity to demonstrate strong business acumen and cross-functional leadership. The role will require high flexibility, ability to drive change and deal with uncertainty, proven experience in delivering creative approaches to solve issues, and track-record of working GLocally with challenging deadlines. Active collaboration with the different stakeholders, local and global cross functional members and colleagues to support brand/account strategies and deliver results. This role will be accountable for the strategic marketing plans and will deliver flawless execution of marketing plans to ensure a strong customer experience whilst creating sustainable value and incorporating strong financial management skills for the local direct marketing expenses budget. - Strategy Execution:_- Lead development of Country brand plan- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and specific customer experiences to meet local market needs.- Drive execution of brand strategy in country - lead implementation of key brand programs- Identify, develop, and execute any key projects that enhance our business performance and independently lead projects - Leadership:_- Lead in country cross functional team, including coordinating and directing the activities of members of the team as appropriate to achieve success.- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet IM Category objectives.- Active collaboration with internal marketing team members as with external co-promotion players.- Financial Planning- Support the development of brand LRF and LE forecast numbers ensuring credible assumptions in line with performance expectations- Prepare ad-hoc business cases to maximize identified market opportunities - Customer Engagement & Insights:_- Partner with customer facing leadership team to ensure alignment with overall brand strategy and incorporation of market feedback- Coordinate with customer facing sales, medical, HSP, local customers and local e-marketing colleagues for a solid plan ensuring strong external stakeholder and customer engagement.- Alignment with rest of functions such as Omnichanel, Content & Chanel, Market Access.- Ensure that customer and patients insights as well as market issues are well understood and processed into local business plans. QUALIFICATIONS- University degree in Science, Health Science or Business required- Proven pharmaceutical business experience as marketeer (> 5yrs).- Understands trends in health care and pharmaceuticals, customer and stakeholder landscape, competitive dynamics, and sources of business- Prior experience of working in/with Country Leadership teams within the Glocal framework- Strong strategic mindset, analytic and business acumen.- Proficient written and spoken English and Spanish. CAPABILITIES- Strong project management, coordination skills across internal and extenal stakeholders.- Patients First mindset.- Co-promotion experience if possible.- Comfort with ambiguity, and complex environments- Strong interpersonal skills required as well as excellent communication and presentation skills- Ability to manage & prioritize resources across customers in line with BU strategy and in dialogue with customer facing functions.- Broad expertise across local customers at PC and hospital level.- Create culture of innovation and continuous improvement by leading changes and acting decisively in complex and fast-moving environment. LI-PFE Purpose Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Digital Transformation Strategy One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience. Flexibility We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation Equal Employment Opportunity We b