Senior Brand Manager Se

Requisition ID **167482** - Posted **06/20/2025** - **Marketing** - **Spain** - **Madrid, Community of** - **Madrid** - **Colgate-Palmolive** - **Travel - 25% of time** - **Hybrid**

- No Relocation Assistance Offered
Job Number #167482 - Madrid, Madrid, Community of, Spain

**Who We Are**

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

**JOB PURPOSE**:

- Lead the Sanex and Palmolive personal care brands to deliver all KPIs including net sales, share, and margin objectives in alignment with Divisional strategies and initiatives.
- Lead Sanex and Palmolive Brand Growth Plans for the countries
- Lead communication and partnership with European Division
- Take responsibility for Communication plans (Media, Digital & PR)
- Help develop the strategy & the plans at local level, closely partnering with the Brand Team in Division and the Retail Marketing teams in the Southern Europe Hub (Italy, Spain, Portugal and Greece)
- Closely track business results (both financials and market) and propose ideas to achieve KPIs

**WHAT YOU WILL DO**:

- Lead plans to Achieve Net sales, margin, profit and share targets for the Hub
- Co-lead preparation & alignment of mid-year business review & budget review process
- Prepare monthly KPI performance review for category/sub-brand, and provide required information and analysis. Coordinate cross country market analysis and insights / information gathering.- Communicate risks and opportunities to the Marketing Manager.
- Manage “Go To Market” process including collaboration with the central brand team in providing necessary country input for SEH. Lead hub/country portfolio evolution, commercialisation process, demand planning, P&L creation and 5Ps launch.
- Manage the development of ‘path to purchase’ plans, specifically Media Planning/Briefing, Brand Activation, Digital plans, Sampling and PR. Incl post campaign analysis for specific sub-brand of responsibility
- Manage advertising budget, using key processes including Ebuy.
- Manage agencies to ensure proposals deliver to set objectives, KPIs and to budget
- Lead local adoption/translation of advertising materials from Division Brand Teams. Manage approval processes including central brand team/legal approvals, Clear Cast submissions for TVC, artwork and Shelf Ready Packaging. Be the brand guardian for in store campaigns
- Manage product artwork and SKU development and approval processes across SEH
- Own the development of an annual brand plan and ensure full stakeholder buy-in.

**KEY STAKEHOLDERS**:

- Central Brand Team & Digital Teams
- Countries Retail Marketing Teams
- Consumer Insights
- Financial Planning Manager
- Demand Planning Manager
- Agencies (Creative, Media, PR & Trans creation)

**KEY COMPETENCIES**:

- Leading Change: Challenges the status quo and acts as a catalyst for change; creates a compelling picture of the future in the face of uncertainty and communicates a clear direction; adapts quickly to new demands and challenges
- Promote Teamwork/Relationship Building
- Establishing trust and building relationships both internally and with agencies: initiating and developing long-term relationships and networks as a key priority.
- Planning & Priority Setting
- Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans
- Strategy/Vision: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities
- Strong analytic and decision making skills
- Strong commercial and financial understanding
- Strong influencing and negotiating skills
- Excellent communication skills

**PERSONAL ATTRIBUTES**:

- Highly competent commercial and analytical skills
- Results oriented, passionate and strong work ethic
- Optimistic, flexible, and confident approach to work
- Effective interpersonal skills, including the ability to communicate at all levels
- Values teamwork
- Resilient and solutions oriented
- Curious, external mind set

**Our Commitment to Inclusion**
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meanin