Empleos actuales relacionados con Digital Banks Strategy Principal Manager - Madrid - BBVA

  • Regulation Principal Manager Digital Regulation

    hace 7 días

    Madrid, España BBVA A tiempo completo

    Excited to grow your careerNo deje pasar esta oportunidad, inscríbase rápidamente si su experiencia y habilidades coinciden con lo que se indica en la siguiente descripción.BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121000...

  • regulation principal manager • digital regulation

    hace 2 semanas

    Madrid, Madrid, España BBVA A tiempo completo

    BBVA's Regulation department monitors regulatory developments that impact the bank, defines BBVA's positions, and advocates for them with regulators.As Digital Regulation Principal Manager, you will lead a team monitoring and analyzing regulatory and policy developments on digital finance topics such as crypto-assets, digital currencies, payments, open...

  • Digital Strategy Consultant

    hace 2 semanas

    Madrid, España ONE2ONE DIGITAL STRATEGY A tiempo completo

    **Work with us**: What do our employees value most? It’s unanimous: We have a positive working environment. And what do our clients value most? Positive results. And this doesn’t just happen by chance. At O2O, we are convinced that a happy company is a company with a future. We can only achieve our goals by sharing a common aim. And, we aim high! We...

  • regulation principal manager • digital regulation

    hace 2 semanas

    Madrid, Madrid, España BBVA A tiempo completo

    Excited to grow your career? BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and...

  • Operational Control Associate

    hace 3 días

    Madrid, España BBVA A tiempo completo

    **Excited to grow your career?** BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and...

  • Principal Digital Product Manager

    hace 1 hora

    Madrid, España WeRoad A tiempo completo

    Overview Principal Digital Product Manager - Demand at WeRoad. Location: Full remote or Hybrid (Milan). Type of contract: Permanent, full time. Salary range: 90-100K + bonus + meal vouchers. About WeRoad ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES. Founded in 2017, WeRoad is a fast-growing startup disrupting the travel industry across Europe....

  • Principal Digital Product Manager

    hace 5 días

    Madrid, España WeRoad A tiempo completo

    Overview Principal Digital Product Manager - Demand at WeRoad. Location: Full remote or Hybrid (Milan). Type of contract: Permanent, full time. Salary range: 90-100K + bonus + meal vouchers.About WeRoad ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES. Founded in 2017, WeRoad is a fast-growing startup disrupting the travel industry across Europe....

  • Digital Growth

    hace 2 semanas

    Madrid, España Siliconhr A tiempo completo

    Siliconhr busca un Digital Growth & Strategy Manager para unirse a una de las mejores agencias de Data Dirven. El candidato ideal tendrá un perfil híbrido entre CRO (Conversion Rate Optimization), Growth Hacking y Estrategia Digital 360. Serás responsable de analizar, diseñar y ejecutar estrategias innovadoras para maximizar las conversiones, optimizar...

  • Digital Growth

    hace 2 días

    madrid, España Siliconhr A tiempo completo

    Siliconhr busca un Digital Growth & Strategy Manager para unirse a una de las mejores agencias de Data Dirven. El candidato ideal tendrá un perfil híbrido entre CRO (Conversion Rate Optimization), Growth Hacking y Estrategia Digital 360. Serás responsable de analizar, diseñar y ejecutar estrategias innovadoras para maximizar las conversiones, optimizar...

  • REGULATION PRINCIPAL MANAGER • DIGITAL REGULATION

    hace 1 semana

    Madrid, España BBVA A tiempo completo

    Join to apply for the REGULATION PRINCIPAL MANAGER • DIGITAL REGULATION & TRENDS role at BBVABBVA's Regulation department monitors regulatory developments that impact the

Digital Banks Strategy Principal Manager

hace 2 semanas

Madrid, España BBVA A tiempo completo

**Excited to grow your career?**

BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.

**Learn more about the area**:
**The Digital Banks Lead will focus on developing and refining the value proposition for the company’s digital banking products, optimizing the customer acquisition funnel, driving market growth through CRM strategies or strategic partnerships. The role is critical in identifying key market opportunities, targeting the right customer segments, and ensuring the digital bank achieves sustained growth through data-driven marketing and funnel optimization. The leader will play a key role in developing and executing coherent and consistent market strategies across digital banks of BBVA Group and foster learning sharing across internal and external ventures.**

We are looking for someone to join us:

- **10+ years of experience in value proposition development, market analysis, and customer segmentation within the digital banking or fintech industry.**
- **Proven ability to conduct in-depth market analysis and develop data-driven strategies to target the right customer segments.**
- **Strong experience in managing and optimizing customer acquisition funnels, with a proven track record of improving conversion rates.**
- **Expertise in CRM strategies, with experience in customer segmentation, engagement, and retention campaigns.**

**Data-Driven Decision Making**, with experience in data analytics and CRM tools to track and report on funnel performance, campaign success, and customer behavior.
- **Excellent communication skills with the ability to collaborate across multiple departments**
- **Strong project management skills**
- **Bachelor’s degree in Marketing, Business, Finance, or a related field. MBA**
- **English proficiency.**

**About the job**:
**Key Responsibilities**:

- **Value Proposition & Market Analysis**:

- **Lead the development of a compelling value proposition for the company’s digital banking offerings, ensuring alignment with customer needs and market trends.**
- **Conduct thorough market analysis to identify target segments, assess market potential/value pools, and position the digital bank effectively in different countries where BBVA operates digital-only.**
- **Analyze competitor strategies and market dynamics to refine and differentiate the value proposition.**
- **Funnel Market Optimization**:

- **Own and optimize the entire customer acquisition funnel, from awareness to conversion, to maximize customer acquisition and retention rates.**
- **Collaborate with marketing and product teams to identify bottlenecks in the funnel and implement strategies to improve conversion rates.**
- **Use data analytics to track funnel performance, identify areas for improvement, and report on key funnel metrics.**
- **CRM & Growth Marketing**:

- **Design and execute CRM strategies that foster customer engagement, loyalty, and long-term retention.**
- **Implement growth marketing tactics that leverage CRM data to personalize offers, nurture leads, and drive repeat business.**
- **Work closely with the data and marketing teams to segment the customer base and deliver targeted marketing campaigns that align with business growth objectives.**
- **Partnerships**:Identify and evaluate partnerships that support business growth, ensuring alignment with strategic objectives
- **Target Setting & KPI Tracking**:

- **Set clear targets for customer acquisition, engagement, and retention, ensuring these align with broader business goals.**
- **Continuously monitor performance against these targets and KPIs, providing regular updates and insights to the leadership team.**
- **Collaboration Across Teams**, working closely with cross-functional teams, including product, marketing, data analytics, and risk, to ensure that all digital banking initiatives are aligned with business and customer objectives.
- **Learning Sharing,**to facilitate the sharing of knowledge and best practices across Digital Banks ventures of BBVA to foster innovation and progress, and promote continuous learning and improvement.
- **Collaboration & Strategy Alignment**:

- **Work closely with cross-functional teams, including product, marketing, data analytics, and risk, to ensure cohesive execution of business strategies.**
- **Ensure all teams are aligned around a coherent and consistent strategy to achieve business objectives.**

**Skills**:
Competitive Marketing, Growth Marketing, Infor CRM, Value Propositions