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Manager Brand Retail Design

hace 2 semanas

Madrid, España PM SPAIN S.L. A tiempo completo

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.

The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.

It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.

You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place

For our Brand Retail team in PMI Global Travel Retail we are therefore looking for a Manager Brand Retail Design and Visual Merchandising.

As the **Manager Brand Retail Design & Visual Merchandising,** you will define and implement the VM strategy for our brands across the Global Travel Retail channel. You will translate global brand direction into retail-ready concepts, toolboxes, and planograms tailored to airport and travel retail environments. By working closely with global design and brand retail teams, along with external agencies, you will design the VM campaigns for various travel retail formats including permanent and temporary executions. You will manage the entire deployment process—from design and technical validation to deployment—ensuring that every POS maintains a premium, conversion-focused presentation. Your role will guarantee product visibility, compelling storytelling, and brand consistency at every retail touchpoint, while also supporting product launches, and marketing activations.

**You will**:
**Strategy & Governance**

- Own the IQOS VM strategy for GTR: translate global VM/brand guidelines into a travel retail design language and operating model, aligned with format constraints, operator requirements and consumer needs.

- Work closely with global teams to maintain strategic alignment and executional consistency at Travel Retail POS.
- Create campaign hypercare process to measure VM impact and conduct post-analysis to capture key learnings. Partner with commercial and consumer experience teams to elevate brand experience and track VM impact. Feed learnings back into toolboxes and standards.

- Design to the consumer journey: orchestrate zoning, sightlines, messaging, and guided discovery so customers can find, understand, and trial our products.

- Develop robust relationships with regional teams to ensure that Brand Retail project plans incorporate appropriate visual merchandising for each product category and that monthly reports are accurately delivered.

**Toolbox Design**

- Design and update the VM Toolboxes for new launches and brand campaigns making sure each campaign is effective and memorable.

- Ensure alignment with category and content teams and support communication storytelling across Brand Retail touchpoints.

**Planograms & Assortment Presentation**

- Author and manage planograms including stock capacity, facing logic, and compliance per format. Coordinate updates with capabilities and commercial teams.

**Innovation in Design & Materials**

- Innovate from a design and materials perspective: propose new materials, lighting, finishes, modular mechanics, and sustainable approaches suited to GTR constraints (fire ratings, durability, maintenance), while protecting premium brand codes.

- Research and report on other brands’ activities with recommendations.

**Design Architecture & Technical Support**

- Provide Design Architecture support for retail projects in MEA: layout planning, technical drawings (TDs), material/finish specifications, and feasibility reviews with agencies, operators, and contractors ensuring approval for installation readiness.

** We’re looking for someone with**:

- University degree in in Architecture, Design, Marketing or any related team.

- + 5 years proven expertise in visual merchandising and design within retail. Global Travel Retail Experience would be a plus.

- Excellent aesthetic sense, spatial awareness, and storytelling ability.

- Proficiency in Microsoft Office and Adobe Photoshop/Illustrator, and IWD planogram software; 3D skills a plus but not mandatory.

- Highly organized with the ability to multitask and work at speed

- Ability