Vm & Retail Experience Manager

**Position**

**Are you a passionate leader with a love for luxury and unforgettable experiences? Loewe Perfumes is seeking a VM & Retail Experience Manager to transform our points of sale into captivating spaces**:

**If you're excited about creating immersive experiences, designing innovative concepts, and leading a high-performing team, we're looking for someone like you.**:

**This position will lead the global Visual Merchandising and Retail Experience strategy for Loewe Perfumes, ensuring alignment with the brand identity and the latest design and fashion trends. This role transforms every point of sale into a living, inspiring, and memorable space where creativity, innovation, and customer experience are at the core.**:

**Job responsibilities**

**Key Responsibilities**

**Visual Merchandising**

• Design and execute the global VM strategy, ensuring brand consistency across all regions and POS.
• Collaborate with Brand Direction to define seasonal visual concepts.
• Develop guidelines, planograms, and activation strategies (launches + permanent installations).
• Oversee VM projects from concept to rollout, ensuring quality, innovation, and on-time delivery.
• Build strong relationships with regional teams and key partners.
• Spot trends and creative opportunities to elevate the brand within luxury retail.

**Retail Experience**

• Map the customer journey in-store, designing smooth, engaging, and emotional touchpoints.
• Create immersive experiences that connect with brand values and foster loyalty.
• Design POS elements (fixtures, displays, support materials) combining functionality and aesthetics.
• Innovate rituals, events, workshops, and seasonal activations to maximize impact.
• Conceptualize premium packaging and special editions to reinforce brand storytelling.

**Profile**

**Experience & Requirements**

• +8 years of experience in Visual Merchandising within luxury, ideally with global exposure.
• Experience across different retail formats (FSS, department stores, corners, pop-ups).
• Strong knowledge in graphic design, POSM, and production.
• Proficiency in Adobe Creative Suite, MS Office, and 3DS Max (preferred).
• Fluency in English and Spanish.
• Deep knowledge of retail trends and customer experience.

**Key Skills**

• Inspirational leadership and strategic vision.
• Disruptive creativity + strong artistic sensibility.
• Emotional intelligence and influencing skills.
• Excellent communication and storytelling abilities.
• Results-oriented mindset with “hands-on” approach.
• Passion for creating customer-centric memorable experiences.

**_LOEWE PERFUMES _**

**maison***

• LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.

In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.

Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.