Head of Communications

**Overview**:
The World Association of Zoos and Aquariums (WAZA) is seeking a dedicated, creative, experienced individual to serve as Head of Communications to lead the strategic development of WAZA’s communications on behalf of WAZA and its members. The WAZA Head of Communications will help shape the public perception and appreciation of the global zoo and aquarium community and help position WAZA and its members in playing an integrated role in addressing key issues such as animal welfare, conservation, and sustainable development, among others.

The Head of Communications will oversee all aspects of internal and external communications for WAZA and its members, in collaboration with the WAZA Executive Office and other relevant parties, and will monitor global events, both to identify areas of opportunity and areas of concern. The Head of Communications will create and implement strategies designed to showcase the work of WAZA and its members and raise the general appreciation of the global progressive zoo and aquarium community.

Salary range: € 45.000 - € 48.000 Annual Gross (will vary depending on the experience)

Benefits: € 200 per month in ticket restaurants

Employment : Full-time, and permanent contract, remote work two days a week

Location: Barcelona, Spain

Post responsible to: CEO

Post responsible for: Communications Assistant

**Scope**:

- Lead the strategic development of the communications function, including media, social media, and communications
- In support of the WAZA Partnership and Advocacy Strategy, develop WAZA’s political profile and promote WAZA policies
- Develop content and assets for distribution to the media and across WAZA’s channels, including social media, the website, newsletters, blogs and others.
- Use media knowledge to maximize strategic opportunities and manage reputational risk
- Develop and oversee WAZA’s communications preparedness in the event of a major incident
- Manage a budget of approximately 53.000 euros per annum
- Direct line management of the Communications Assistant
- Reach agreed engagement targets, including media, social media, and newsletters.

**Head of Communications Responsibilities**:
**Strategic Leadership**
- Spearhead the strategic evolution of the communications function, devising innovative strategies.
- Manage resource allocation for present and future needs, establishing and monitoring targets and budgets across media, social media, communications, and members engagement.

**Content and Engagement Management**
- Oversee the creation and dissemination of content across all communication channels, including media, social media, websites, newsletters, blogs, and others.
- Drive audience engagement by ensuring consistent, high-quality communication.

**Advisory and Media Representation**
- Provide expert communications guidance to the WAZA strategy, including the CEO and executive team.
- Act as a primary media contact and spokesperson, conducting interviews as necessary.
- Uphold the highest standards of factual accuracy while adhering to legal and ethical media requirements.

**Networking and Relationship Building**
- Identify and pursue high-value networking opportunities with media representatives.
- Maintain and enhance relationships with key parties in the zoo and aquariums sectors, media,, and other key sectors to share best practices and bolster the organization’s reputation.

**Brand and Reputation Management**
- Safeguard and enhance the organisation’s public image, advising senior management and the CEO on brand-related matters.
- Oversee the organisation’s readiness to respond to major incidents.

**Communications and Marketing**
- Develop and execute WAZA’s communications and marketing strategies, including detailed workplans.
- Manage the production of key publications such as the quarterly members’ magazine and the Annual Report.
- Ensure regular updates and management of the WAZA website, social media channels, and online resources.
- Design graphics for digital and print communication needs.
- Lead the development of WAZA’s trend reports and communications campaigns
- Support collaboration initiatives like Reverse the Red through communication efforts.
- Edit and proofread communications to ensure consistency and quality.

**Media and Public Relations**
- Publish press releases, articles, weekly electronic newsletters, and member announcements.
- Develop relationships with key media outlets to secure mainstream coverage.
- Monitor media-related developments among WAZA member zoos and aquariums and prepare timely responses.

**Data Analytics and Reporting**
- Oversee monthly social media analytics and measurements to inform strategy.

**Collaboration and Outreach**
- Serve as the WAZA liaison for the Communications Committee, fostering partnerships with regional and national zoo and aquarium associations.
- Represent WAZA in public outreach activities and at international forums.
- Develop talking points for staff and allies