Sr. Category Manager Kellogg Brands

**HERE'S A TASTE OF WHAT YOU’LL BE DOING**

A key team member of the energetic category team with the ability to translate category performance drivers, consumer insight and shopper trends into retailer and shopper mission relevant category strategy, delivering tangible actions aligned to growth pillars that win for both Kellogg and the Customer.

Leading our K Brands brands from a Category and Revenue point of view, engaging stakeholders to build trust and credibility, delivering actionable insights and category recommendations across store formats to enable the customer to outperform the market.
- Communicate clear category performance drivers, both internally and externally to the customer. Ability to turn insight and dissection of sales fundamentals (4Ps) into clear actionable recommendations.
- Translate K Brands Vision and the retailers’ strategy into a customer category strategy aligned to key KPIs across both businesses
- Be the credible external voice of the shopper and consumer, building relationships and trust with the team and translating K Brands vast insights into retailer relevant insight, learnings and recommendations
- Be the relentless voice of the customer, ensuring internal cross functional departments have a clear understanding of performance drivers and challenges in the customer and what is needed from Kellogg’s for us to win.
- Support wider K Brands teams with detailed analysis to enhance brand knowledge and performance. Alignment of drivers and 4P actions which win for both the customer and Pringles
- Create the right value creation proposition for Consumer, Customers and Kellogg´s, leading the K Brands RGM Strategy taking in consideration the different levers to achieve it
- Find white spaces across the Category and Customers where today we are not playing and to define the right model approach to enter and win
- Lead and influence with credible retailer recommendations on all 4ps from price and promotions to range and space in line with the retailers’ timings and aligned KPIs
- Be a key stakeholder supporting and building K Brands future channel strategies for the category which can influence the customers different channel strategies
- Lead new launches align with the BU, creating Selling Stories to engage the Sales Team and Customers.
- Support the internal NPD planning process, inputting into distribution and placement targets to ensure we are stretching but grounded in the retailer’s range review strategy and objectives

**YOUR RECIPE FOR SUCCESS**
- 5-10 years FMCG experience in functions as Category Management / Category Development
- Knowledge to manage the strategy of different channels: Retail, Traditional, C&C and Food Service.
- Excellent analytical skills and confidence using category sources (Kantar, IRI, Nielsen ) combined with the ability to translate data into insight
- Excellent communication, presentation & influencing skills with a proven record of delivery
- Bachelor´s Degree in Business Administration or a related discipline
- Analytical capability (P&L etc.) & capacity to make clear recommendations
- High level of Excel management
- Fluent in English
- Collaborate easily with the different functions (Sales, Market Activation, Finance, BU...) to achieve the objectives/results
- Ability to communicate & present clearly
- Strong team spirit

Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.
With our extensive benefits package including flexible working, which enables you to take control of your work/life balance, we really have our people at the heart of our organisation.
We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves. It’s each and everyone’s unique flavour that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.