Head of E-commerce

At **Vueling**, we love things to happen. We always try to go one step further and do it better. More than a job - it's a way of life.

That's why we work together as a team made up of talented and passionate people, collaborating, supporting and complementing each other.

We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.

**Job Purpose**

The Head of eCommerce is responsible for the identification, definition and coordination of the **digital product roadmap** to support Vueling’s broader strategy. This includes, but it’s not limited to, Conversion Rate Optimization, Owned Media and Customer Digital Experience in all Vueling digital direct channels.

Must be a proven expert in eCommerce sales with a clear focus on Conversion Rate Optimization and Merchandising.

Also, this person needs to be a clear leader that can get the most out of a talented team, act as a coach, and that can influence generate collaboration and an integrative business view with other Vueling departments, especially Digital, IT and Customer.

**Main Accountabilities**
- Managing the team of product owners that control the projects on Vueling’s website, mobile portal and apps.
- Provide input to the Director of the department in the overall digital strategy.
- Coordinate with IT teams the prioritisation and execution of projects within his/her team’s responsibility. Orchestration of the backlog of the various teams in IT dedicated to eCommerce
- Coordinate with the rest of the areas at Vueling to understand their requirements and incorporate them in the definition of requirements, always in an integrative and collaborative way, serving as some sort of Digital consultant for the rest of the company.
- Increase basket value through the sale of ancillaries and use of retail techniques.
- Work closely with the Customer department to get a world-class digital experience through the entire user journey.
- Drive channel shift from indirect to direct channels
- Maximize Conversion rate and cross device synergies
- Maximize Engagement and Retention by attracting Organic/Direct traffic and improving Visit/Search ratio of Paid traffic
- Manage Vueling’s digital Merchandising by selling and upselling efficiently all product designed by the Product Marketing team along the customer Journey (inc. Personalization), with the right balance between Conversion Rate and Revenue per seat.
- Work with the User Experience department to get a world-class digital experience through the entire customer journey, ensuring easy and transparent access to information and processes

**Education**
- Bachelor’s degree in Business Administration, Marketing, Math, Engineer, Stats or an equivalent background

**Experience**
- Minimum 2 years on a similar role, preferably in aviation.
- Previous experience in digital product management and user-centric design. Ideally with a background in the travel industry.
- Previous experience in CRO and merchandising. Ideally with a background in large e-commerce platforms and marketplaces
- Experience on Agile methodologies (having worked on Agile environments) such as SCRUM or Kanban.
- Deep understanding of digital / e-commerce processes. Bringing knowledge of retail best practices and trends is valuable.
- Experience in web analytics and reporting.
- Enough exposure and experience in budgeting processes, having been exposed to performance objectives.
- Skills on negotiation with third parties

**Competencies**
- Strong leader
- Process-oriented
- Able to manage and influence complex projects with implications from other areas.
- Knowledge on defining priorities and managing project portfolios.
- Good communication skills (internal and external) and able to work under pressure.
- Proactive and organized person, able to see the full picture but also careful of details
- Knowledge on Adobe Omniture and Adobe web Analytics will be valued.

**Languages**

English at negotiation level. Spanish desired but not required.

**Location**

Viladecans - Barcelona / Spain

**Level**

People Manager 3

**Reports to**

Director Ancillaries & E-commerce - T. Lee

**Unlock the power of join us**

Every single person who works with us is unique. And we want your experience of **working at Vueling to be just as unique**. Our employee value proposition and benefits include staff travel, discounts, flexible working model and much more Want to learn more? Click here.

**Our Culture**

We thrive on **teamwork** and **collaboration**. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.

Our **positive working atmosphere** is unique to us and essential to our productivity and growth. You'll be surrounded by like-minded dynamic professionals. We are passionate about what we do**:Connecting People and Places** Learn more about our Mission, Vision & Values.

**Our Recruitment Process