Regional CRM Manager Southern Eu/uae
hace 1 semana
**THIS IS US**
TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people e-scooters, e-bikes, e-mopeds and other sustainable modes of transport, TIER helps cities to reduce their dependence on cars and move towards a zero-emission future. Founded in 2018, TIER employs more than 1,000 people and operates in 170+ cities across 18 countries in Europe and the Middle East.
With a $2 billion valuation, TIER has raised a total of $660 million in equity and debt funding to date, backed by prestigious investors like SoftBank Vision Fund 2, Mubadala Capital, Northzone, and Goodwater Capital.
TIER is at the forefront of the sustainable transport revolution in one of the fastest growing industries. We'd love for you to join the ride.
**Permanent employee, Full-time**
**Regional CRM Manager Western Europe/UAE**:
As a **Regional CRM Manager at TIER**, you will focus on one of our regions (DACH/CEE, Nordics/UK, Western Europe/UAE): You will play a key role by concepting, creating and improving our multi-channel campaigns across the customer lifecycle, with the main goal to onboard, retain and re-engage our riders.
Being part of the CRM team (Growth), you will be creating a bridge with local marketing teams and core CRM team to ensure that localisation is integrated into our automation and marketing campaigns to support lifecycle and monetisation goals.
**THE ROLE AND YOUR IMPACT AT TIER**
- Continuously bring new ideas and initiatives to improve our CRM communications in order to engage, retain and reactivate riders.
- Coordinate campaign related activities with responsible stakeholders from local teams, including planning, segmentation and campaign evaluation.
- Support monetisation goals through localised communications, analysing and constantly improving performance of our campaigns.
- Ensure we are using the latest technology and strategies to help achieve wider business goals using CRM.
**YOU'LL FIT GREAT WITH THESE SKILLS AND QUALIFICATIONS**
- You have several years of experience working within CRM (B2B or B2C) from a tech, eCommerce or similar industry (experience with mobile app products preferred).
- Experienced at concepting, delivering and optimising multi-channel, automated lifecycle at scale, with solid understanding of customer lifecycle metrics.
- Strong technical understanding of CRM tools such as Braze, CleverTap, Iterable, Leanplum and confidence working with data.
- Eager to learn and thrive in a dynamic, constantly changing environment.
- Fluent in Arabic.
**THIS MAY INSPIRE YOU**
- Join us at the forefront of one of the most exciting and rapidly moving industries
- We're agile, we're growing and so will you At TIER, there's space for exponential professional development and room to make a huge impact on the business going forward
- Being part of the team means you're part of its success. Our ESOP program gives you an opportunity to have a share in the company - nothing like invested interest
- We appreciate your talent and support your growth with an annual development budget
- Surf your city with free rides on our e-scooters and e-mopeds
- Diversity and inclusivity is super important to us, so enjoy initiatives and programs such as #WomenofTIER
- Expect company onboarding and team events with international colleagues from all over the world
- Benefit from flexible hours and our work from home policy
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