CRM Executive

**Company Description**
YoBrands/Rank International, part of The Rank Group, is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 3 leading brands: YoCasino, YoBingo and YoSports

Our goals are to provide entertainment and community to our customers with our websites and apps so that they can access our products from their mobile phones, tablets while communicating with one another.

We offer our own bingo and slots software and more than 2000 games from the best game providers. We also offer live shows such as El Show De YoBingo and YoSports TV

With offices based in Barcelona, Ceuta & Malta we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets

As a member of the commercial team, you will be charged with helping with the planning and execution of customer lifecycle campaigns for YoBrands. You will also help ensure the best CRM practice in the organization.

The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life-time value, cross-sell and reactivation.
- Coordinate and execute engaging CRM campaigns and communications across multiple channels.
- Assist with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams.
- Work with marketing and creative teams to develop highly effective, original, and targeted creative concepts and content.
- Help to optimize the players’ journey.
- Measure and report on all key KPI’s both lifecycle: Conversion, Upsell, Cross Sell and Churn, Channel: Delivery, Open & Click rates and Customer: bonus adoption, player days, Average Deposit etc.
- Work with the Product and Marketing teams to ensure all content and Promotions are captured and supported via CRM in an optimal way and that USP’s are promoted adequately.
- Ensure the relevant customer segmentation is applied to all campaigning to ensure customers receive the right messaging and offers at all points of the lifecycle.
- Create long lasting relationship with our players.
- Deliver high quality campaigns in a timely manner.
- Ensure promotional campaigns use all available marketing tools.
- Analyse industry trends and competitors.

**Qualifications**
- Native Spanish speaker with good English communication skills
- Experience in a CRM execution role and segmented end to end customer lifecycle journeys
- Computer experience - must be competent (intermediate to advanced) in Microsoft Office.
- Have excellent planning and organizational skills
- Strong organizational and excellent time management skills, you can balance multiple tasks/projects simultaneously
- Ambitious, creative, and keen to experiment with campaigns, bringing innovative ways of thinking to everything you do.
- Knowledge of HTML or familiarity with Content Managements Systems is a plus
- Experience with Bingo and/or Casino as a user is a plus

**Additional Information** What will you get in return?**
- Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment - so you can _#BeYourself_._
- We’ll also invest in your growth by providing _development_ opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help _you work, win and grow with_ us_._
- Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe._
- From pensions to bonus schemes, and private medical insurance to life insurance - we've got you covered._
- _Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location._
- We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview._

LI-MS1 #LI-Onsite

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.