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Social Media Analyst

hace 2 semanas

Madrid, España McCann Worldgroup Deutschland GmbH A tiempo completo

We are looking for a **Social Media Analyst** for **McCann Content Studios (MCS)**. MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission - to build enduring brands on social.
- As a Social Media Analyst, you’ll be responsible for collecting, integrating, and interpreting social media data to deliver actionable insights for our clients. You’ll develop clear, effective dashboards and reports, helping brands understand performance and guiding them to make informed strategic decisions.
- We’re looking for a detail-oriented professional with strong analytical skills, a passion for data storytelling, and the ability to translate numbers into meaningful recommendations.

**Key duties and responsibilities**:

- Collecting and integrating data from multiple social platforms and sources (Excel, Google Sheets, CSVs, third-party agencies).
- Creating and maintaining dashboards in Looker Studio.
- Producing ongoing reports (bi-weekly, monthly) and campaign-specific reports (weekly, final).
- Interpreting both organic and paid social metrics across platforms (Facebook, Instagram, Twitter, YouTube, TikTok, Stories, Reels).
- Detecting insights through social listening tools: managing alerts, building queries, cleaning and categorizing mentions, and extracting conclusions.
- Collaborating closely with account and strategy teams to support data-driven recommendations.

**A bit about you**:

- At least 1 year of hands-on experience with Looker Studio.
- Advanced skills in Excel/Google Sheets (formulas, pivots, handling large datasets).
- Comfortable managing and interpreting high volumes of data.
- Strong attention to detail with the ability to synthesize complex information into clear, actionable insights.
- Curious and proactive, always seeking new ways to enhance reporting and analytics processes.

**Nice to have**:

- Experience with connectors such as Supermetrics or similar.
- Strong skills in PowerPoint, with the ability to build visually compelling presentations.
- Familiarity with social listening tools (e.g. Pulsar, Brandwatch, Digimind, Social Studio).

**What We Offer**:

- Indefinite contract.
- Competitive salary, negotiable according to experience.
- 23 working days of vacation (+ 2 long weekends of your choice).
- Your birthday off
- Incorporation in a multinational company with high professional, economic and financial solvency that leads new, innovative and large-scale projects.
- #Hybrid model.

**About McCann**:
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united in more than 100 countries by a single vision: to help brands play a meaningful role in people's lives.
- McCann Worldgroup was recognized by Cannes Lions as the Network of the Year in 2019 and by the Effies as the world's most creatively effective marketing services company in 2018, 2019, 2020, and 2021.
- McCann Worldgroup demonstrates its commitment to equality and diversity. If you have any disabilities, please feel free to inform us of any accommodations you may need during the selection process._
- #LI-AR2

**Part of the MW Network**:
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).