Marketing Manager

We are currently looking for:
Marketing Manager - Westfield Plaza Bonita

As Manager, Marketing, your primary objective is to manage the marketing function for Westfield Plaza Bonita to execute short
- and long-term plans that drive sales, traffic and NOI growth. You will support marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

This Individual Will:
Responsibilities & Accountabilities
- Collaborate with General Manager and Asset team to ensure Marketing Action plan reflects 5 yr. business plan
- Oversee the planning, development, production and execution of marketing programs, retailers’ relationships, branded elements and communication
- Ability to understand and communicate sales, retailer revenue, and percentage rent
- Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels

Job Responsibilities

STRATEGIC & FINANCIAL
- Work with General Manager to determine center priorities to allocate marketing resources to the most important key issues
- Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner.

OPERATIONAL
- Collaborate with General Manager and asset partners on the development and execution of marketing campaigns
- Conceptualize and bring to life events and promotions that drive traffic, support sales, and/or are relevant to the asset’s target guests
- Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders
- Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business
- Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan

CONSUMER MARKETING & COMMUNICATION
- Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard
- Work in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content results
- Partner with retailers to support openings, drive sales and promote offers and events
- Create presentations, recaps and documentation with a business and marketing driven focus - with the ability to develop, discern and evaluate content
- Work collaboratively and autonomously on multiple projects simultaneously with local and corporate partners

What We Are Looking For:
You...
- B.A. or B.S. degree preferred or equivalent experience
- 3 to 5 years of Marketing and/or related experience
- Strong business acumen, strategic orientation, and general operation experience
- Retail or Shopping Center industry knowledge, experience or expertise a plus
- Event planning and production a plus
- Strength in leadership, strategy, marketing, and financial management
- Familiar with digital and social media platforms and curating content
- Knowledge of real estate and / or retail development, leasing and operations a plus
- Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
- Part of a cross-functional team with direct reporting to the General Manager

Annual Salary Range

$75,000 - $90,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose - to Reinvent Being Together - is about reimagining how individuals and communities come together, socialize, and enjoy dynamic