Marketing Manager

**We are currently looking for our**:
**Marketing Manager**
- As Marketing Manager your primary objective is to support the management of the marketing program for Westfield Garden State Plaza to execute short
- You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing and events strategy, interpretations and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. _
- Day-to-day responsibilities will include working closely with the Marketing Director, Senior General Manager, Events (Westfield Rise - our inhouse retail media agency), Operating Management, Tenant Coordination, Facilities, and Corporate Marketing Teams. _

**CONSUMER MARKETING & COMMUNICATION**
- Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on expanding market share, driving traffic, growing retail and entertainment sales, and increasing digital audience acquisition and engagement, particularly Westfield app usage
- Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.
- Develop relationships with retailers to support openings, drive sales, promote deals, support events, and showcase offerings.
- Partner with Westfield Rise on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
- Work in partnership with social media team to build out monthly content calendar and coordinate content production, ideate and conceptualize engaging content, with a keen eye for detail, and the both the latest and emerging trends.
- Create presentations, recaps and documentation with a business and marketing driven focus - with the ability to develop, discern and evaluate content.
- Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
- Demonstrable experience in marketing, particularly digital, with the potential and attitude required to learn.
- Up to date with the latest popular culture, retail, and lifestyle trends.
- Understand digital and social media channels, analytics, and best practices in conjunction with traditional media and marketing channels.
- Ensure all communication meets URW brand guidelines, standards, and tone.

**STRATEGIC & FINANCIAL**
- Work with the Senior General Manager and Marketing Director to create the annual marketing plan and allocate marketing resources to align with center’s business plan and asset strategy.
- Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.

**OPERATIONAL**
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retail and entertainment business.
- Solicit and encourage tenant participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
- Collaborate with the Senior General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
- Review and report on all major campaigns ensuring quantitative and qualitative measurability, sharing results with key stakeholders and senior leadership.
- Have a detailed understanding of interpretation center sales and traffic performance metrics, and industry benchmarking.

**What We Are Looking For**
- B.A. or B.S. degree preferred or equivalent experience.
- 3 to 5 years of Marketing experience in either a retail, shopping center, sports, or entertainment environment.
- Strong business acumen, strategic orientation, and general operation experience.
- Detail-oriented with effective time management skills, ensuring deadlines are met.
- Strength in leadership, strategy, marketing, and financial management.
- Deep understanding of digital and social media platforms and curating content.
- Knowledge of commercial real estate and / or retail development, leasing, and operations is preferred
- Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
- Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

- While performing duties of this job, the employee is frequently required to sit and talk or hear.
- The employee is regularly required to stand and walk up to 8 hours a day.
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