Analyst-analytics & Audience Activation

We are looking for an
**Analytics & Audience Activation Analyst **to be part of our
**AdTech** Team.

**Position Snapshot**
- Location: Nestlé Global Hub in Barcelona, Spain
- Stream: IT Marketing, Sales and eBusiness
- Permanent Contract
- Type of work: Hybrid/Remote
- Work Language: Fluent Business English

**The role**

Google Analytics 360, Digital Media, Web Analytics.

**What you’ll do**
- Lead integrations of Google Analytics 360 and Google Analytics 4 with other Digital products used or developed by Nestlé as well as with other Google products (Search, Display, Video, BigQuery).
- Gather and validate business requirements for analytics projects and solutions such as: Google Analytics, Google Looker Studio, Google Tag Manager and Google BigQuery.
- Define Analytics architecture and implementation best practices.
- Deliver consultancy services to our markets and brands on Web Analytics strategy and implementation for websites (WebCMS), eCommerce sites, mobile apps or Chatbots.
- Ensure monitoring and control of Global GA and GTM Guidelines across all digital assets of the organization.
- Support the design, build and deploy of IT solutions for AdTech at global level to ensure adoption and usage across Nestlé businesses and markets.

**We offer you**

We offer more than just a job. We put people first and inspire you to become the best version of yourself.
- **Great benefits** including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
- **Personal and professional growth** through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- **Hybrid working environment with flexible working scheme**. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
- **Recreation activities** such as yoga, Zumba, etc. and a wide range of volunteering activities.

**Minimum qualifications**:

- Degree in IT, Computer Science, Engineering, Digital Business or equivalent work experience.
- 5+ years of experience working with Google Analytics 360 and Google Tag Manager 360 and their APIs.
- 5+ years of experience in managing project in Digital media and analytics industry: Web analytics, Display or Search Media, Programmatic Media Buying (preferably on Demand side), Data Management Platforms (DMP)
- Experience on analyzing and breaking down problems and information using structured frameworks and methodologies.
- Analytical thinking abilities and client facing communication skills

**Bonus Points If You**:

- 3+ years of experience in a complex, matrix based international company, global environment and with virtual teams.
- Experience with “AI for Marketing” leveraging Google Cloud’s BigQuery and ML components.
- Experience with Google Tag Manager Server Side Tagging

**About the IT Hub**

We are a team of IT professionals from many countries and diverse backgrounds, each with unique missions and challenges in the biggest health, nutrition and wellness company of the world. We innovate every day through forward-looking technologies to create opportunities for Nestlé’s digital challenges with our consumers, customers and at the workplace. We collaborate with our business partners around the world to deliver standardized, integrated technology products and services to create tangible business value.

**About Nestlé