Analyst - Analytics & Audience Activation

We are looking for an **Analyst - Analytics & Audience Activation** to be part of our** Global Advertising Technology Team**.

**Position Snapshot**
- Location: Esplugues de Llobregat.
- Type of Contract: Permanent.
- Type of work: Hybrid.
- Work Language: Fluent Business English.

**About the Marketing Technologies Hub at Nestlé**

We are a multicultural and diverse team of Marketing Technologies professionals supporting the Marketing Transformation at Nestlé at scale. We work with leading technologies and top external partners to provide solutions to enable Nestlé to engage with millions of consumers worldwide. We transform how we enable Content Supply chain, leverage data with AI, advanced Analytics, and accelerate automation to enable our operating model to be more efficient and effective.
We look for people who are curious, courageous, innovative, collaborative, and passionate about Marketing technologies. If this is You and You want to make an impact globally, join us and there will be no limits to your career.

**Position Summary**:
As part of the AdTech team you will be responsible for analyzing and refining business and functional requirements and later collaborating with team members to translate these requirements into meaningful processes and specifications and ensuring quality products. He/she will solicit requirements through interviews, workshops, and/or existing analytics, systems documentation or procedures, supports implementation team, and ensure functional documentation of the solutions.

As an Analyst you will be supporting the build and deploy of specific AdTech products by analyzing business needs, helping to define project scope and taking part in the implementation of digital packages with internal and external partners ensuring adherence with the architectures, solutions, tools and overall implementation framework.

**What you’ll do**
- Lead integrations of Google Analytics 360 with other Digital products used or developed by Nestlé as well as with other Google products (Search, Display, Video, BigQuery).
- Gather and validate business requirements for analytics projects and solutions such as: Google Analytics, Google Looker Studio, Google Tag Manager (client and server-side) and Google BigQuery.
- Define GA4 architecture and implementation best practices.
- Deliver consultancy services to our markets and brands on Web Analytics strategy and implementation for websites (WebCMS), eCommerce sites, mobile apps or Chatbots.
- Ensure monitoring and control of Global GA and GTM Guidelines across all digital assets of the organization.
- Support the design, build and deploy of technical solutions for AdTech at global level to ensure adoption and usage across Nestlé businesses and markets.
- Challenges Business stakeholders into improving existing business processes through experience and monitoring of best practices.
- Ensure project consistency and relevance by performing scoping assessments to determine feasibility of projects.
- Responsible for the collection of Business requirements raised by stakeholders at Nestlé HQ and/or markets, and their analysis to produce functional specifications.
- Responsible for the fit/gap analysis by performing system analysis.
- Ensure that relevant stakeholders are involved in specification of new services and/or major upgrades to existing services.
- Prepare and lead training activities for internal and external stakeholders. Create and maintain comprehensive project documentation (including users’ guidelines and training materials).
- Keep strong awareness of latest industry trends and ensure the relevance of Digital Analytics and Media solutions with always on industry benchmarking.

**We offer you**

We offer more than just a job. We put people first and inspire you to become the best version of yourself.
- ** Great benefits** including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
- ** Personal and professional growth** through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- ** Hybrid working environment** with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
- ** Recreation activities**such as yoga, Zumba, etc. and a wide range of volunteering activities.

**Minimum qualifications**:

- Degree in IT, Computer Science, Engineering, Digital Business or equivalent work experience.
- 5+ years of experience working with Google Analytics 360 / Google Analytics 4 and Google Tag Manager 360 and their APIs.
- 5+ years of experience in managing project in Digital media and analytics industry: Web analytics, Display or Search Media, Programmatic Media Buying (preferably on Demand side), Data
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