Brand Executive

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique
- Job Title: Brand executive
- Department: Country Management
- The Department:

- The Country Management department is responsible for optimising development and driving performance to maximize the local market potential of all brands and products.
- Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
- Purpose of the role:

- The Brand executive will be part of the Spain Brand Team reporting to the Senior Brand and Content Manager collaborating with internal and external stakeholders on the development and management of the local brand strategy.
- This role will provide ad-hoc support and guidance to the Spanish market and work closely with our country partners. The Brand executive will be a brand guardian within the company and will be responsible for understanding and covering all teams needs in regards to brand activations and creative coordination. Their focus will be to embed solid working relationships across the business and partners, championing best practice brand execution and collaborating also with the content team to develop 360º brand campaigns.
- You will be responsible for:

- Ensure best in class brand exposure on all internal and external activations
- Be a 360º brand guardian and guarantee brand positioning
- Coordinate creative development and be a link between internal stakeholders and the creative department
- Collaborate with the local content team to align brand and content (blog, social media ) strategies
- Collaborating in “thinking out of the box” and help the brand team to innovate
- Work closely with the Global Brand Team to ensure efficiencies and bring to the country the best global activations
- Oversee the production of creative executions across all channels, ensuring alignment/consistency with the over-arching creative platform and brand positioning.
- Champion the brand both internally and with partners, ensuring that all activity is aligned with compliance standards / guidelines.
- Regular monthly and weekly reporting (performance KPIs, brand tracking, ).
- Run quarterly brand reviews.
- Monthly competitors analysis and market trends
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._
- You will have (Essential skills):

- Experience of working in an innovative brand team and coordinating different stakeholders
- Experience of managing creative advertising campaigns (from initial concept to execution).
- Experience of working in a global / multi-territory brand environment
- Experience of working in a multi-channel environment (TV, radio, digital, sponsorship, PR, Social)
- Creative thinking and ability to collaborate with other stakeholders
- Experience of working with marketing budgets with a key focus on ROI.
- Excellent communication skills, both written and verbal, in both Spanish and English
- _ All behavioural competencies are also essential_
- It would be a bonus if you also had (Desirable skills):

- Educated to degree level with a qualification in Marketing.
- Experience from a sports and/or betting background.
- Experience and passion in sports and esports.
- Experience in activating sponsorship properties
- Excellent project management and presentation skills.
- Analytic mindset
- Behavioural Competencies:

- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are _
- Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation_
- Team player with a record of delivering brand strategies and executing brand marketing campaigns in a B2C business.
- Creative spirit with an element of entrepreneurialism (we are a constantly changing and dynamic business).
- Ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage.
- Creative and innovative thinker with a desire to make a difference and develop a brand.
- Energy and the ability to support innovation and change.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Ability to maintain effective performance in sometimes stressful and demanding situations.
- Numerical with good analytical skills.
- Organised and