Director Global Marketing Cidp
hace 6 días
Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases._
- We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients._
Join argenx
At argenx, we build our culture from the collective power of the team and the knowledge that together, we are better. If you are entrepreneurial, curious and committed to make a difference for patients and thrive on creating solutions for rare autoimmune diseases, then argenx is for you.
Next to a competitive salary with extensive benefits, we offer you the chance to grow and be a part of a team driven by purpose, creativity, innovation and science.
argenx
argenx is a fast-growing global immunology company committed to improving the lives of people suffering from severe autoimmune diseases. Thanks to colleagues based in Europe, the United States and Japan, we translate immunology breakthroughs into a world-class portfolio of novel antibody-based medicines.
For the expansion of our GLOBAL Commercialization team, argenx is looking for a Director, Global Marketing CIDP.
PURPOSE OF THE FUNCTION
The Director, Global Portfolio Marketing is responsible for supporting the CIDP portfolio [VYVGART (efgartigimod) and empasiprubart], leading strategy development, execution of global promotional campaigns, disease state awareness campaigns, messaging platforms and brand planning across key markets for the CIDP portfolio.
This role will report to the Portfolio Marketing CIDP Commercial Lead.
ROLES AND RESPONSIBILITIES- Lead the development and execution of disease state strategy, messaging, and tactics to ensure optimized market development prior and after launch for CIDP, in partnership with key internal stakeholders. Market Development needs to encompass the needs of both CIDP assets- Lead the development and execution of the branded strategy and message platforms, as well as core promotional materials for VYVGART and eventually empasiprubart, in partnership with key internal stakeholders- Support Launch Excellence and shared learnings for VYVGART, as product launches continue across key markets for argenx.- Develop and maintain relationships with country and regional marketing teams and maintain appropriate knowledge with these customer markets- Partner with market research and regions to validate insights to develop, strengthen and advance strategy, messaging and campaigns- Identify commercial business risks or critical issues and recommend customized strategies to mitigate, in partnership with regional leadership- Support the CIDP indication development team and indication commercialization team with life-cycle management and development initiatives, providing key commercial insights and input in coordination with local and regional teams- Identify opportunities to maximize execution synergies across indications, regions, and internal functions and teams- Lead annual OGSM and AOP process- Develop and manage the CIDP portfolio marketing budget necessary to support the various activities and requirements
SKILLS AND COMPETENCIES- Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, integrate, and develop across teams and global markets- Proven success developing marketing campaigns, messaging and leading transformation through strategic initiatives- Broad product-commercialization/marketing acumen including demand generation, market segmentation, digital marketing, strategy development and competitor assessment- Critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution- Relentless business and commercial acuity with the ability to recommend how to deliver results through customer-centric innovative marketing channels via a commercial strategy- Highly organized and ability to effectively manage multiple priorities in a fast-paced environment and an autonomous way, while bringing key stakeholders along- Ability to navigate uncertainty, to adapt to unstructured and uncertain situations, and to make decisions with incomplete data- A sense of urgency and a passion for helping patients and their communities- Demonstrated communication skills, within a multi-cultural and multi-lingual global environment- Is agile and demonstrates adaptability, comfort with ambiguity, trust-building, and resilience- Derives energy from operating in a dynamic, complex, fast-moving, and frequ
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